an Entity references as follows:
William Marsh Rice University (Rice University) is a private research university in Houston, Texas. It is on a 300-acre campus near the Houston Museum District and adjacent to the Texas Medical Center. Rice is often ranked among the most prestigious institutions in the United States by major institutional publications. Rice competes in 14 NCAA Division I varsity sports and is a part of Conference USA, often competing with its cross-town rival the University of Houston. Intramural and club sports are offered in a wide variety of activities such as jiu jitsu, water polo, and crew.