Rubén Fernando da Silva Echeverrito (born 11 April 1968) is a retired Uruguayan footballer who played as a striker. He played for a number of clubs in Uruguay, Argentina, Spain, Italy and Mexico. Da Silva started his career in 1986 with Danubio in the Primera División Uruguaya. In 1988, he helped the team to win the league title, contributing 23 goals, which also won him the title of topscorer. In 1989, he moved to Argentine giants River Plate, where he was part of the team that won the Primera Division in 1988–1989.