Sivalenka Sambhu Prasad (26 January 1911 – 8 June 1972) was a journalist and Indian National Congress politician, who took over the Daily News Paper Andhra Patrika (Daily Telugu language Newspaper), Andhra Sachitra Vara Patrika (Telugu Language Weekly Magazine) and Bharathi (Telugu Language Monthly covering classical Literature) which were published from Chennai City (then Madras) which was the capital of Composite State of Madras (Madras Presidency) from his father-in-law Kasinadhuni Nageswara Rao, the founder of Andhra Patrika group of publications in 1903, inventor of "Amrutanjan", a pain balm with natural ingredients, in 1893 and a freedom-fighter. After taking over he led the group of publications from 1938 to 1972. Rao also bequeathed all properties and Amrutanjan business to Sambhu