Serge Moscovici (June 14, 1925 in Brăila, Romania as Srul Herş Moscovici – November 15, 2014 in Paris) was a Romanian-born French social psychologist, director of the ("European Laboratory of Social Psychology"), which he co-founded in 1974 at the in Paris. He was a member of the European Academy of Sciences and Arts and Officer of the Légion d'honneur, as well as a member of the Russian Academy of Sciences and honorary member of the Hungarian Academy of Sciences. Moscovici's son, Pierre Moscovici, was European Commissioner for Economic and Financial Affairs, Taxation and Customs.