Shōjo Friend (少女フレンド, Shōjo Furendo) was a shōjo manga magazine formerly published by Kodansha, beginning in 1962. Kodansha used the knowledge gained from publishing magazines aimed at young girls, including Nakayoshi and Shōjo Club, as well as the experience from publishing Weekly Shonen Magazine. Shōjo Friend is considered the successor to Shōjo Club. In 1963, Shueisha began publishing Margaret, and the two magazines became fierce competitors. Shogakukan entered the market competition in 1968 with Shōjo Comic.