Smyths Toys Superstores is an Irish multinational chain provider of children's toys and entertainment products with over 200 shops throughout Ireland, the United Kingdom, Germany, Switzerland, Austria, and France. The business is owned by the Smyth family. The company is headquartered in Lyrr Building 1 in the Mervue Business Park, Galway, Ireland, and it has additional offices in Belfast and London in the United Kingdom. Group turnover reached €1.465 billion in pandemic-hit 2020 with the majority of sales coming from the U.K. market.