TV Travel Shop was a British television channel that sold holidays. It launched in April 1998, primarily on satellite and cable, broadcasting between 6am and 5pm, sharing space with Challenge. In 1999, the channel began broadcasting 24 hours a day. However, by December 2003, Top Up TV were looking to buy slots for their new subscription platform, and acquired the slot and LCN occupied by TV Travel Shop. The channel went off air on 16 April 2004, and its stream was replaced in April 2004 by a Top Up TV subscription stream.