Tataraimaka (Maori pronunciation, "Ta-ta-rai-ma-ka") is a rural coastal area in Taranaki, New Zealand. It is predominantly a dairy farming area, approximately 20 kilometres (12 mi) south-west of New Plymouth. Tataraimaka is located south of Oakura and north of Ōkato. The Timaru River passes through Tataraimaka on its way from Mount Taranaki. The area lies close to the Kaitake ranges at the foot of mount Taranaki, and consists of steep farmlands which overlook rolling pastures, intercepted by many creeks and rivers leading to the rocky, west coast shoreline. The area is well known for its beaches. Weld Road Beach is a popular surf beach with the locals. The area is becoming increasingly popular for people building lifestyle properties. There are many hiking tracks available to the public wh