The Bold and the Beautiful (often referred to as B&B) is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS. It premiered on March 23, 1987, as a sister show to the Bells' other soap opera The Young and the Restless; several characters from each of the two shows have crossed over to the other since the early 1990s. Set in Los Angeles, California, the show centers upon the Forrester family and their haute couture business.