The Morning Exchange (referred to as MX in shorthand) is an American morning television program that aired on WEWS-TV (channel 5) in Cleveland, Ohio from 1972 to 1999. A highly rated and influential program, it was commonplace that on a typical day in the 1970s, over two-thirds of all television sets in the Cleveland market were tuned to The Morning Exchange. In 1975, ABC (of which WEWS is an affiliate) recognized the show's success and used MX as a template for their (then new) national morning show – creating Good Morning America.