The Soxaholix is a comic-based blog published by pseudonymous Hart Brachen (similar to heartbroken) for Boston Red Sox fans to discuss the team and other sports-related news. Occasionally during the television season the blog also discusses the television drama Lost. The site began just prior to the 2004 baseball season. The author references many different sources of classic literature, modern literature, television shows, popular culture, and internet culture through the characters' dialogue. The setting for the comic revolves around a group of office co-workers in Boston and each daily strip focuses on the conversation of two of the characters in a back-and-forth manner similar to the comic Get your war on.