The Voice is a European radio station operating in Denmark, Finland and Bulgaria. It was operating in Sweden until broadcasts stopped online early 2020. The Nordic radio stations are owned by Bauer Media Group, and the Bulgarian station is owned by A.E. Best Success Services Bulgaria EOOD. The format consists mostly of new Pop, RnB and Rock songs, real life events and on-air comedy. The target audience of the listeners is 15 to 25 years old. Income is generated by commercials. The station was founded in Denmark as a local radio in the Copenhagen area.