Tourism in Albania has been a key element to the country's economic activity and is constantly developing. It is characterized by its rich archaeological and cultural heritage dating back to the classical period when Illyrians and Ancient Greeks inhabited the region. Over the course of history, the territory of Albania was occupied and populated by Romans, Byzantines, Venetians and Ottomans. Notably the country features unspoiled beaches, mountainous landscapes, traditional cuisine, archaeological artifacts, unique traditions, low prices and the wild atmosphere of the countryside.