Trends is an American society, philanthropy, fashion and lifestyle magazine published in Arizona. Created by Danny Medina in 1982, it was purchased by Bill Dougherty in 2001, who now serves as its publisher. Trends has a 501(c)(3) arm, the Trends Charitable Fund (TCF), which raises money for underserved women's and children's charitable organizations. It is run by volunteers and a board of directors made of Trendsetters, women who have been recognized since 1985 for civic and charitable work in the Phoenix community.