102.3 Triple M (ACMA callsign: 4TOO) is an Australian radio station in Queensland. Owned and operated as part of Southern Cross Austereo's Triple M network, it broadcasts an adult contemporary format to Townsville, Queensland. First broadcast in 1931 on 1170 kHz AM, later 780 kHz, then became 774 kHz in the 1978 shakeup when all AM transmitters were shuffled into the 9 kHz spacing regime. In 1998 the station transferred to the FM band, under ownership of – later sold to Macquarie Regional RadioWorks and Southern Cross Media Group. The station broadcasts all North Queensland Cowboys NRL matches, and has previously networked music programming to the regional LocalWorks network.