Undertone is a 20+ year old digital advertising company known for high-impact advertising experiences across all platforms. Founded as a subsidiary of , a digital media buying company, in 2002. Undertone maintains a leadership position in online marketing, releasing new products ahead of industry changes. Undertone introduced its first full page high impact display products between 2010 and 2012 and has followed with innovative TV and CTV offerings. In both 2021 and 2022 it won a Crain's Business Publications award for Best Places to Work.