Victorian Bitter Gold is a mid strength Lager with an alcohol volume of 3.0% created in 2007 by Foster's. Originally branded as 'VB Midstrength Lager', Victorian Bitter Gold was created in order to capitalise on the growing market for mid strength beers, currently dominated by XXXX Gold. Victorian Bitter Gold rebranded from 'VB Mid strength' in 2009 and sells over one million cases every year and has grown strongly in popularity following its launch in late 2007. Originally brewed at 3.5% the alcohol volume has since been reduced to 3.0%.