In economics, valuation using multiples, or "relative valuation", is a process that consists of: * identifying comparable assets (the peer group) and obtaining market values for these assets. * converting these market values into standardized values relative to a key statistic, since the absolute prices cannot be compared. This process of standardizing creates valuation multiples. * applying the valuation multiple to the key statistic of the asset being valued, controlling for any differences between asset and the peer group that might affect the multiple.