Viraf Patel (born Viraf Phiroz Patel on 12 June 1980) is an Indian model and television actor. He was a sailor in the merchant navy between 1999 and 2004 and was titled as The Grasim Mr. India 2005. He is best known for his role in the Yashraj Teleseries, Mahi Way as Shiv, Adityaraj Merchant in another Yashraj production-Kismat, as Shreshth in Teri Meri Love Stories opposite Shilpa Anand and most recently as Mrityunjay in BBC's production for Life OK "Ek Boond Ishq". The 2010 Limca Softdrink Campaign established Viraf as a formidable actor/face on the Indian advertising and celluloid space. He made his debut in Theatre with Vikram Kapadia's "Bombay Talkies" in 2012.