Vitrue, Inc. is a provider of social media publishing software, offering software-as-a-service (SaaS) tools that integrate with Facebook and Twitter. Vitrue Inc. was founded in Atlanta in May 2006 by former Tandberg Television president Reggie Bradford with venture capital from General Catalyst Partners. The company offers software and services manage customer relations across the social web. Vitrue acquired Sharkle in May 2006. As of 2011, Vitrue is undergoing global expansion. On May 23, 2012, Oracle Corporation announced the acquisition of Vitrue for $300 million.