Dame Vivienne Isabel Westwood DBE RDI (née Swire; born 8 April 1941) is an English fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream. Westwood came to public notice when she made clothes for the boutique that she and Malcolm McLaren ran on King's Road, which became known as SEX. Their ability to synthesise clothing and music shaped the 1970s UK punk scene which was dominated by McLaren's band, the Sex Pistols. She viewed punk as a way of "seeing if one could put a spoke in the system".