WHSM-FM (101.1 FM, "Muskie 101") is a radio station licensed to serve Hayward, Wisconsin, United States. The station is owned by Zoe Communications, Inc. WHSM-FM broadcasts a country music format, including satellite-fed programming from Westwood One. Broadcasting 24 hours a day, its studios and transmitter are located at 16880 W. Highway 63, west of downtown Hayward. The station was assigned the WHSM-FM call sign by the Federal Communications Commission on July 11, 1980.