WPLL (106.9 MHz) is a commercial FM radio station licensed to Cross City, Florida, and broadcasting to the Gainesville area. The station is owned by MARC Radio Gainesville and airs a classic country radio format. WPLL uses the slogan "I Am Country 106.9." The studios and offices are on NW 76th Drive in Gainesville. The transmitter is on SW 25th Avenue in Trenton.