WXMA (102.3 FM) is a commercial radio station in Louisville, Kentucky. It is owned by Alpha Media and broadcasts a soft adult contemporary radio format known as "102.3 The Rose". WXMA's radio studios and offices are on South 4th Street in Downtown Louisville. WXMA has an effective radiated power (ERP) of 6,000 watts. The transmitter site is atop The 800 Apartments building, a few blocks from the studios.