Welcome to Yorkshire (WTY) is the official tourism agency for the traditional county of Yorkshire, the UK's largest county, promoting Yorkshire tourism both nationally and internationally. It was formerly known as the Yorkshire Tourist Board until 2009, but underwent a rebranding: a new Welcome to Yorkshire brand, a new website, the launching of various new marketing campaigns and a move to the present site in Leeds, West Yorkshire. The stated aim of the organisation is: 'to grow the county's visitor economy'. The Chief Executive from 2008 until his resignation in March 2019 was Sir Gary Verity. The current Chief Executive, James Mason, was appointed in 2019 having previously worked as chief operating officer of Bradford City Football Club and a journalist for the BBC.