West Bromwich (/ˈbrɒmɪtʃ/ BROM-itch) is a market town in the borough of Sandwell, West Midlands, England. Historically part of Staffordshire, it is 6.4 miles (10.3 km) north-west of Birmingham. West Bromwich is part of the area known as the Black Country, in terms of geography, culture and dialect. West Bromwich had a population of 77,997 in the 2011 Census. The town is known for its football club West Bromwich Albion, who have played in the town since the club's formation in 1878. It is also home to parts of Sandwell Valley Country Park and Sandwell Valley RSPB nature reserve.