White Cloud is a city in the U.S. state of Michigan, a small town on the bank of the White River. As of the 2020 census, the city population was 1,479. It is the county seat of Newaygo County. Being designated a trail town, the outdoors are a big part of life in White Cloud, with the 4,600 mile North Country Trail stretching nearby, the Mill Pond Park with a beach and playground, and the White Cloud County Park and Campground, being major draws to the area. White Cloud was recognized by the North Country Trail Association as a "Trail Town".