Wilbur Cherrier Whitehead (1866-1931) was an American auction bridge and contract bridge player and writer. Whitehead was president of the Simplex Automobile Company but retired in 1910 to devote himself to bridge. He invented several conventions of bidding and play and was instrumental in standardizing procedures in auction bridge and later in contract bridge. In 1930 he donated the Whitehead Trophy, which is still given to the winner of the Whitehead Women's Pairs, an annual tournament.