William John Storey (born 13 September 1978) is a British businessman, from Richmond on Thames. He has been involved with the carbonated drink brand Rich Energy since 2015. He was educated at the Russell School in Petersham and at the Tiffin Boys School in Kingston upon Thames, and later studied maths at the University of St Andrews. He claims to have had short spells in the RAF (or possibly the ATC – accounts differ), as a professional footballer (for QPR reserves), as a professional gambler, and as a tobacco farmer in Zimbabwe. He founded a sports management company, William Storey management, though some of his filings at Companies House describe him as a 'Computer Consultant', and he traded for many years as 'Tryfan Technologies', an IT consultancy.