The William Morris Agency (WMA) was a Hollywood-based talent agency. It represented some of the best known 20th-century entertainers in film, television, and music. During its 109-year tenure it came to be regarded as the "first great talent agency in show business". In April 2009, WMA announced it would merge with the Endeavor Talent Agency to form William Morris Endeavor. William Morris Endeavor was renamed Endeavor in October 2017.