Xtra was a brand used by New Zealand telecommunications provider Spark (previously Telecom) for its Internet service provider subsidiary from 1996 to 2008. At its inception, Xtra provided only dial-up Internet access, but began providing ADSL service in 1999. The brand was largely retired in 2008, with internet services adopting the name of Xtra's parent company Telecom (now Spark). Today, the Xtra brand remains active only as the name of Spark's webmail service, powered by New Zealand-based SMX.