You Can Play is a social activism campaign dedicated to the eradication of homophobia in sports, centered on the slogan, "If you can play, you can play." The campaign was launched on March 4, 2012, by its three co-founders: Patrick Burke (a scout for the Philadelphia Flyers and son of Pittsburgh Penguins president of hockey operations Brian Burke), Brian Kitts, and Glenn Witman (both of GForce Sports). The campaign was precipitated by the death of Brendan Burke, son of Brian and brother of Patrick. You Can Play is an official partner of the National Hockey League. The former executive director of the organization is Wade Davis (currently Director of Professional Sports).