Zenith SA is a Swiss luxury watchmaker. The company was started in 1865 by Georges Favre-Jacot in Le Locle in the canton of Neuchâtel and is one of the oldest continuously operating watchmakers. Favre-Jacob invented the concept of "in house movements", believing that only through control of the entire watchmaking process, could perfection be achieved. Zenith was purchased by LVMH in November 1999, becoming one of several brands in its watch and jewellery division which includes TAG Heuer and Hublot and is currently run by Julien Tornare as President and CEO.