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Statements

Subject Item
dbr:Godfrey_Phillips_National_Bravery_Awards
rdf:type
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rdfs:label
Godfrey Phillips National Bravery Awards Penghargaan Keberanian Nasional Godfrey Phillips
rdfs:comment
The Godfrey Phillips National Bravery Awards (formerly: Red and White Bravery Awards) is a surrogate tobacco brand promotional activity of Godfrey Phillips India, instituted in 1990, as a PR campaign to promote its cigarette brand "Red and White" by honoring courageous people in Indian society. It is supported by a parallel advertising campaign, "Red & White Piney Walon Ki Baat hi Kuch Aur Hai." The award purports to recognise the ordinary citizens who have selflessly performed extraordinary, little-known acts of physical bravery and social acts of courage, thereby setting an example for others to follow. Penghargaan Keberanian Nasional Godfrey Phillips (sebelumnya: Penghargaan Keberanian Merah dan Putih) adalah sebuah dari India, yang didirikan pada 1990, sebagai sebuah kampanye PR untuk mempromosikan merek rokoknya "Merah dan Putih" dengan menghormati orang-orang pemberani dalam masyarakat India.
foaf:name
Bravery Awards
foaf:homepage
n4:index.html
dbp:name
Bravery Awards
foaf:depiction
n20:Gpi_bravery.jpg
dcterms:subject
dbc:Awards_established_in_1990 dbc:Tobacco_advertising dbc:Indian_awards
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14570478
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1123477475
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n4:index.html
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n20:Gpi_bravery.jpg?width=300
dbp:awardedFor
Godfrey Phillips Bravery Awards
dbp:sponsor
dbr:Godfrey_Phillips_India_Limited
dbp:firstawarded
1990
dbo:abstract
The Godfrey Phillips National Bravery Awards (formerly: Red and White Bravery Awards) is a surrogate tobacco brand promotional activity of Godfrey Phillips India, instituted in 1990, as a PR campaign to promote its cigarette brand "Red and White" by honoring courageous people in Indian society. It is supported by a parallel advertising campaign, "Red & White Piney Walon Ki Baat hi Kuch Aur Hai." The award purports to recognise the ordinary citizens who have selflessly performed extraordinary, little-known acts of physical bravery and social acts of courage, thereby setting an example for others to follow. Presented annually, these awards are the only ones of their kind instituted by a tobacco company which uses its corporate identity to give awards. The surrogate activity is under challenge by the public health community and the government as being a violation of Section 5 of the Cigarette and Other Tobacco Products Act 2003. Many recipients like actor Vivek Oberoi and activist Harman Siddu have returned these awards after realising that the award is a surrogate activity of the tobacco industry. It was formerly known as Red and White Bravery Awards but its name was changed in 2003, in response to protests from various quarters about surrogate advertising for the Red and White cigarette brand. In 2006, film actor Preity Zinta was appointed as the brand ambassador of the awards. Penghargaan Keberanian Nasional Godfrey Phillips (sebelumnya: Penghargaan Keberanian Merah dan Putih) adalah sebuah dari India, yang didirikan pada 1990, sebagai sebuah kampanye PR untuk mempromosikan merek rokoknya "Merah dan Putih" dengan menghormati orang-orang pemberani dalam masyarakat India.
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dbr:Activity
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wikipedia-en:Godfrey_Phillips_National_Bravery_Awards?oldid=1123477475&ns=0
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8597
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wikipedia-en:Godfrey_Phillips_National_Bravery_Awards