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Statements

Subject Item
dbr:Great_Leap_Brewing
rdf:type
dbo:Company wikidata:Q43229 wikidata:Q4830453 wikidata:Q24229398 owl:Thing dbo:Brewery schema:Organization dbo:Agent n18:Agent n18:SocialPerson geo:SpatialThing dbo:Organisation
rdfs:label
Great Leap Brewing
rdfs:comment
Great Leap Brewing (simplified Chinese: 大跃啤酒; traditional Chinese: 大躍啤酒; pinyin: Dàyuè Píjiǔ) operates four brewpubs in Beijing, two in the Dongcheng District and two in the Chaoyang District. It makes and sells a wide range of beers at those locations, popular both with the city's Western expatriate community and younger Chinese drinkers interested in an alternative product. Eventually, it expanded to two other locations and began offering a range of up to 40 beers at different times of year, with an infusion of venture capital. Setzer left his job to run Great Leap full-time in 2011.
foaf:name
大跃啤酒 Great Leap Brewing
foaf:homepage
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大跃啤酒 Great Leap Brewing
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dcterms:subject
dbc:Food_and_drink_companies_based_in_Beijing dbc:Breweries_in_China dbc:Dongcheng_District,_Beijing dbc:Chinese_companies_established_in_2010 dbc:Chinese_beer_brands
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dbo:thumbnail
n15:Great_Leap_Brewing_logo.png?width=300
dbp:distribution
Beijing
dbp:quoted
yes
dbp:align
left
dbp:bgcolor
#ffbf00
dbp:imageAlt
A slightly rusted gray metallic sign with "Great Leap Brewing" written on it and four Chinese characters below
dbp:imageCaption
Sign at original location
dbp:keyPeople
Carl Setzer, Liu Fang
dbp:locationCity
dbr:Dongcheng_District,_Beijing
dbp:locationCountry
China
dbp:logo
Great Leap Brewing logo.png
dbp:logoAlt
A golden hand lifting up a similarly-colored mug of beer on a red background. Below it is the name "Great Leap Brewing" in Chinese and English. Several other Chinese character and symbols are in small circles of varying sizes below.
dbp:logoCaption
Company logo
dbp:logoSize
185
dbp:numEmployees
109
dbp:opened
October 2010
dbp:p
Dàyuè Píjiǔ
dbp:quote
In China and India you have access to spices that would break your budget . But here, they're like a penny for a pound. You can't help but see what works and what doesn't. It's all helped. Chinese customers come in and see the ingredients on the board, and get really curious. The last thing a Chinese customer wants is to feel like they don't know what they're doing. So if they can come in and see that one of our beers is named after a character of the Three Kingdoms, or has spices or a style of tea that they drank when they were kids, it's easier for them, just out of curiosity to pick that one. They don't have to ask a foreigner, or friends, they just say, oh I want to see what that is. Anything with Sichuan peppercorn or tea—they go for that first because they just want to see how that manifests itself in a glass.
dbp:s
大跃啤酒
dbp:salign
right
dbp:source
– Carl Setzer
dbp:t
大躍啤酒
dbp:type
dbr:Microbrewery
dbp:url
n9:
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300
georss:point
39.93593 116.39314
dbo:abstract
Great Leap Brewing (simplified Chinese: 大跃啤酒; traditional Chinese: 大躍啤酒; pinyin: Dàyuè Píjiǔ) operates four brewpubs in Beijing, two in the Dongcheng District and two in the Chaoyang District. It makes and sells a wide range of beers at those locations, popular both with the city's Western expatriate community and younger Chinese drinkers interested in an alternative product. When it opened in 2010, it was the first microbrewery in Beijing to specialize in craft beers with Chinese ingredients, and the longest-tenured one currently brewing. Founder Carl Setzer and Dane Vanden Berg, another American expatriate working for an information technology company in Beijing at the time, were frustrated by the narrow choice of beers available in the city. With Liu Fang, Setzer's Chinese wife, they began brewing their own in a former siheyuan on a hutong in the city's Nanluoguxiang neighborhood. That location, still open, has been described as "one of the most difficult bars to find in Beijing." Eventually, it expanded to two other locations and began offering a range of up to 40 beers at different times of year, with an infusion of venture capital. Setzer left his job to run Great Leap full-time in 2011. The brewery has focused on using Chinese ingredients in its beers, including Sichuan pepper and Tieguanyin oolong tea, and branding that draws on Chinese history and culture, in a successful effort to attract Chinese consumers looking for an alternative to the country's national brands.
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POINT(116.3931427002 39.935928344727)