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Statements

Subject Item
dbr:Cog_(advertisement)
rdf:type
yago:Promotion107247071 yago:Abstraction100002137 yago:Communication100033020 yago:WikicatTelevisionCommercials dbo:Person yago:Ad107248801 yago:Message106598915 yago:WikicatBritishTelevisionCommercials yago:Commercial107250034
rdfs:label
Cog (advertisement)
rdfs:comment
"Cog" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows the convention of a Rube Goldberg machine, utilizing a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a £6 million marketing campaign around "Cog" and its partner pieces, "Sense" and "Everyday", broadcast later in the year. The piece itself was produced on a budget of £1 million by Partizan Midi-Minuit. Antoine Bardou-Jacquet directed the seven-month production, contracting The Mill to handle post-production. The 120-second final cut of "Cog" was broadcast on British television on 6 April 2003, during a commercial break in ITV's coverage of the 2003 Brazilian Grand Prix.
foaf:homepage
n15:www.honda.co.uk
dbp:name
Cog
foaf:depiction
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dcterms:subject
dbc:2003_works dbc:2000s_television_commercials dbc:2003_in_British_television dbc:British_television_commercials dbc:Honda dbc:Works_involved_in_plagiarism_controversies dbc:Viral_marketing dbc:Wieden+Kennedy
dbo:wikiPageID
212809
dbo:wikiPageRevisionID
1116110182
dbo:wikiPageWikiLink
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owl:sameAs
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dbp:soundDesign
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dbo:thumbnail
n6:Honda_cog_commercial.jpg?width=300
dbp:agency
dbr:Wieden+Kennedy
dbp:alt
a flat board strikes the tread of a car tyre at a 45-degree angle. The tyre is balanced on top of a smaller piece of machinery on a wooden floor.
dbp:budget
60.0 360.0
dbp:caption
A frame from "Cog"
dbp:client
dbr:Honda
dbp:country
United Kingdom, Australia, Worldwide
dbp:director
Antoine Bardou-Jacquet
dbp:followedBy
"Sense"
dbp:language
dbr:English_language
dbp:music
The Sugarhill Gang
dbp:precededBy
"Play"
dbp:producer
James Tomkinson
dbp:product
dbr:Honda_Accord dbr:Honda_Accord_Euro
dbp:released
2003-04-06
dbp:runtime
120.0
dbp:starring
dbr:Garrison_Keillor
dbp:title
dbr:Clio_Awards
dbp:website
n15:www.honda.co.uk
dbp:years
2004
dbo:abstract
"Cog" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows the convention of a Rube Goldberg machine, utilizing a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a £6 million marketing campaign around "Cog" and its partner pieces, "Sense" and "Everyday", broadcast later in the year. The piece itself was produced on a budget of £1 million by Partizan Midi-Minuit. Antoine Bardou-Jacquet directed the seven-month production, contracting The Mill to handle post-production. The 120-second final cut of "Cog" was broadcast on British television on 6 April 2003, during a commercial break in ITV's coverage of the 2003 Brazilian Grand Prix. The campaign was very successful both critically and financially. Honda's UK domain saw more web traffic in the 24 hours after "Cog"'s television début than all but one UK automotive brand received during that entire month. The branded content attached to "Cog" through interactive television was accessed by more than 250,000 people, and 10,000 people followed up with a request for a brochure for the Honda Accord or a DVD copy of the advertisement. The media reaction to the advertisement was equally effusive; The Independent's Peter York described it as creating "the water-cooler ad conversation of the year", while Quentin Letts of The Daily Telegraph believed it was "certain to become an advertising legend". The high cost of 120-second slots in televised commercial breaks meant that the full version of "Cog" was broadcast only a handful of times, and only in the United Kingdom, Australia, and Sweden. Despite its limited run, it is regarded as one of the most groundbreaking and influential commercials of the 2000s, and received more awards from the television and advertising industries than any commercial in history. Its success was blighted, however, by persistent accusations of plagiarism by Peter Fischli and David Weiss, the creators of The Way Things Go (1987).
dbp:postProducer
Fi Kilroe
dbp:productionCompany
dbr:Partizan_Midi-Minuit
gold:hypernym
dbr:Television
prov:wasDerivedFrom
wikipedia-en:Cog_(advertisement)?oldid=1116110182&ns=0
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47209
foaf:isPrimaryTopicOf
wikipedia-en:Cog_(advertisement)