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Statements

Subject Item

dbr:Cookie-cutter_campaign

rdf:type

dbo:MilitaryConflict

rdfs:label

Cookie-cutter campaign

rdfs:comment

Cookie-cutter campaigns are political campaigns, engineered by political consultants who run virtually identical campaigns in different jurisdictions. The typical hallmarks of such a campaign are direct mail advertisements using identical layouts and stock photographs. The term is typically used derisively, often by local political activists frustrated with the lack of attention to local public issues and lack of understanding of local political and governmental nuances.

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dbc:Election_campaign_terminology

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1127062

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985619777

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dbr:Board_of_Education dbr:City_council dbr:Political_campaign dbr:Direct_mail dbr:Activist dbc:Election_campaign_terminology dbr:Political_consultant dbr:Election

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Cookie-cutter campaigns are political campaigns, engineered by political consultants who run virtually identical campaigns in different jurisdictions. The typical hallmarks of such a campaign are direct mail advertisements using identical layouts and stock photographs. The term is typically used derisively, often by local political activists frustrated with the lack of attention to local public issues and lack of understanding of local political and governmental nuances. The rise of cookie-cutter campaigns is due in large measure to the rise of political consulting. Where political consultants once were limited mostly to national and statewide elections, they are now employed down to the levels of city council and school board elections. Taking on many clients, they employ standardized materials and strategies for different campaigns.

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