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Statements

Subject Item
dbr:Country-of-origin_effect
rdf:type
dbo:Disease
rdfs:label
Country-of-origin effect Country-of-Origin-Effekt
rdfs:comment
The country-of-origin effect (COE), also known as the made-in image and the nationality bias, is a psychological effect describing how consumers' attitudes, perceptions and purchasing decisions are influenced by products' country of origin labeling, which may refer to where: a brand is based, a product is designed or manufactured, or other forms of value-creation aligned to a country. Since 1965, it has been extensively studied by researchers. Der Country-of-Origin-Effekt bzw. Herkunftslandeffekt beschreibt den Einfluss, den das Image des Herkunftslandes auf die Wahrnehmung eines Produktes beziehungsweise einer Dienstleistung haben kann. Dieser Effekt kann von Unternehmen auch bewusst im Rahmen von Imagetransfer­strategien für die Vermarktung ihrer Produkte genutzt werden.
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dbc:Business_terms dbc:Country_of_origin
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36674575
dbo:wikiPageRevisionID
1105177850
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dbr:Silk dbr:France dbr:Luxury_goods dbr:Product_(business) dbr:Consumer_ethnocentrism dbr:Brand dbr:Wine dbr:Germany dbr:Southeast_Asia dbr:Italy dbr:French_Revolution dbr:Country_of_origin dbr:British_government dbr:Belgium dbr:India dbr:Chocolate dbr:Spices dbr:Textile_Fiber_Products_Identification_Act dbr:Second_World_War dbr:Cars dbr:Made_in_China dbc:Business_terms dbr:Product_category dbr:Manufacture dbr:Japan dbr:Consumer_electronics dbr:Halo_effect dbr:Product_design dbr:Durable_goods dbr:First_World_War dbr:Fashion dbc:Country_of_origin
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freebase:m.0kv4sdv n10:4iNME wikidata:Q5177177 dbpedia-de:Country-of-Origin-Effekt
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dbo:abstract
The country-of-origin effect (COE), also known as the made-in image and the nationality bias, is a psychological effect describing how consumers' attitudes, perceptions and purchasing decisions are influenced by products' country of origin labeling, which may refer to where: a brand is based, a product is designed or manufactured, or other forms of value-creation aligned to a country. Since 1965, it has been extensively studied by researchers. Der Country-of-Origin-Effekt bzw. Herkunftslandeffekt beschreibt den Einfluss, den das Image des Herkunftslandes auf die Wahrnehmung eines Produktes beziehungsweise einer Dienstleistung haben kann. Dieser Effekt kann von Unternehmen auch bewusst im Rahmen von Imagetransfer­strategien für die Vermarktung ihrer Produkte genutzt werden.
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dbr:Effect
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wikipedia-en:Country-of-origin_effect?oldid=1105177850&ns=0
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22802
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wikipedia-en:Country-of-origin_effect