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Statements

Subject Item

dbr:Customer_Profitability_Analysis

rdfs:label

Customer Profitability Analysis

rdfs:comment

Customer Profitability Analysis (in short CPA) is a management accounting and a credit underwriting method, allowing businesses and lenders to determine the profitability of each customer or segments of customers, by attributing profits and costs to each customer separately. CPA can be applied at the individual customer level (more time consuming, but providing a better understanding of business situation) or at the level of customer aggregates / groups (e.g. grouped by number of transactions, revenues, average transaction size, time since starting business with the customer, distribution channels, etc.).

foaf:depiction

n4:Customer_Classification_Matrix.png n4:4_boxes_-_Strategy_alignment_and_Customer_Profitability.png n4:Whale_curve_-_cumulative_customer_profitability.png

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dbc:Accounting

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58024611

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1015893908

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dbr:Cost_accounting n7:Whale_curve_-_cumulative_customer_profitability.png dbr:Customer_lifetime_value dbr:Robert_S._Kaplan n7:Customer_Classification_Matrix.png dbc:Accounting dbr:Pareto_principle n7:4_boxes_-_Strategy_alignment_and_Customer_Profitability.png dbr:Indirect_costs dbr:Direct_costs dbr:Overhead_(business) dbr:Operating_income dbr:Revenue dbr:Activity-based_costing

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n4:Whale_curve_-_cumulative_customer_profitability.png?width=300

dbo:abstract

Customer Profitability Analysis (in short CPA) is a management accounting and a credit underwriting method, allowing businesses and lenders to determine the profitability of each customer or segments of customers, by attributing profits and costs to each customer separately. CPA can be applied at the individual customer level (more time consuming, but providing a better understanding of business situation) or at the level of customer aggregates / groups (e.g. grouped by number of transactions, revenues, average transaction size, time since starting business with the customer, distribution channels, etc.). CPA is a "retrospective" method, which means it analyses past events of different customers, in order to calculate customer profitability for each customer. Equally, research suggests that that credit score does not necessarily impact the lenders' profitability.

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wikipedia-en:Customer_Profitability_Analysis?oldid=1015893908&ns=0

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18402

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wikipedia-en:Customer_Profitability_Analysis