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Statements

Subject Item
dbr:For_Your_Consideration_(advertising)
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For Your Consideration (advertising) For Your Consideration
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For Your Consideration is a heading frequently used in advertisements in entertainment trade publications such as Variety, Backstage, and The Hollywood Reporter, as well as outdoor advertising, direct mailers, and events in Los Angeles. They are specifically directed towards members of awards voting groups in the entertainment industry, like the Academy of Motion Picture Arts and Sciences that annually presents the Academy Awards celebrating the best in motion pictures, or the Academy of Television Arts & Sciences which presents the Primetime Emmy Awards for television. For Your Consideration (lett. "Da sottoporre alla vostra considerazione" o "alla vostra attenzione") è il nome con il quale si indica quella forma di campagna pubblicitaria organizzata dalle compagnie cinematografiche per promuovere un loro prodotto esaltandone le qualità, specie film in uscita o (negli Stati Uniti) titoli o attori in concorrenza ai premi Oscar.
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For Your Consideration is a heading frequently used in advertisements in entertainment trade publications such as Variety, Backstage, and The Hollywood Reporter, as well as outdoor advertising, direct mailers, and events in Los Angeles. They are specifically directed towards members of awards voting groups in the entertainment industry, like the Academy of Motion Picture Arts and Sciences that annually presents the Academy Awards celebrating the best in motion pictures, or the Academy of Television Arts & Sciences which presents the Primetime Emmy Awards for television. Each year television studios and the television networks spend large sums of money on For Your Consideration ads extolling the alleged virtues of their films or programs released over the previous year. In recent years, these ads have begun to appear online at websites popular with voting members of the applicable academies. In the mid-1990s, in addition to print advertising, networks began releasing special editions of their programming to allow voters a chance to review the content before casting their votes. Mailing DVD sets to Emmy voters became a common practice; clever packaging has been credited with garnering Emmy nominations for otherwise forgotten programs, and the ever-increasing complexity of mailers has been likened to an arms race. Some studios, however, have begun moving their content online to lessen environmental impact and avoid the high cost of postage. Online applications have their own benefits: In 2009 Showtime launched a password-protected site that allowed voters to download streaming video of "For Your Consideration" programming to mobile devices. For Your Consideration (lett. "Da sottoporre alla vostra considerazione" o "alla vostra attenzione") è il nome con il quale si indica quella forma di campagna pubblicitaria organizzata dalle compagnie cinematografiche per promuovere un loro prodotto esaltandone le qualità, specie film in uscita o (negli Stati Uniti) titoli o attori in concorrenza ai premi Oscar. La campagna consiste in manifesti pubblicitari, annunci su riviste di intrattenimento e banner in rete, e (nel caso di un titolo nominato per l'Oscar) si rivolge principalmente a un pubblico ristretto, come critici o membri dell'Academy of Motion Picture Arts and Sciences, per segnalargli un film o un'interpretazione meritevoli di essere premiati durante la cosiddetta "Notte degli oscar". Ogni anno, i maggiori studi cinematografici e, in misura minore, le loro compagini affiliate del piccolo schermo e le emittenti televisive, investono ingenti somme di denaro per gli annunci For Your Consideration, nell'atto di pubblicizzare prodotti cinematografici, film o programmi distribuiti l'anno precedente. Negli anni dell'informazione in rete, questo genere di avvisi ha esordito, espandendosi, anche nei principali e più popolari siti web, con anche la possibilità di votarli tramite un indice di gradimento.
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