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Statements

Subject Item
dbr:Multi-domestic_strategy
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Multi-domestic strategy
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A multi-domestic strategy is a strategy by which companies try to achieve maximum local responsiveness by customizing both their product offering and marketing strategy to match different national conditions. Production, marketing, and R&D activities tend to be established in each major national market where business is done.
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dbc:Marketing_strategy
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23864985
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1101932040
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dbr:Economies_of_scale dbr:Management dbr:Marketing dbr:R&D dbr:Overhead_(business) dbr:Company dbc:Marketing_strategy dbr:Centralization dbr:Cost_sharing dbr:Multinational_firm dbr:Marketing_strategy
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A multi-domestic strategy is a strategy by which companies try to achieve maximum local responsiveness by customizing both their product offering and marketing strategy to match different national conditions. Production, marketing, and R&D activities tend to be established in each major national market where business is done. An alternate use of the term describes the organization of multi-national firms. International or multinational companies gain economies of scale through shared overhead, and market similar products in multiple countries. Multi-domestic companies have separate headquarters in different countries, thereby attaining more localized management, but at the higher cost of forgoing the economies of scale from cost sharing and centralization.
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