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Statements

Subject Item
dbr:Pilipinas_Kay_Ganda
rdf:type
yago:WikicatPlagiarismControversies yago:Disagreement107180787 yago:SocialEvent107288639 yago:YagoPermanentlyLocatedEntity yago:Contest107456188 yago:PsychologicalFeature100023100 yago:PoliticalCampaign107472929 yago:Event100029378 yago:Controversy107183151 yago:Communication100033020 yago:WikicatTourismCampaigns yago:WikicatAdvertisingSlogans yago:SpeechAct107160883 yago:Act100030358 yago:Motto107152259 yago:Race107472657 yago:Saying107151380 dbo:MilitaryConflict yago:Dispute107181935 yago:Speech107109196 yago:Abstraction100002137 yago:AuditoryCommunication107109019
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Pilipinas Kay Ganda
rdfs:comment
Pilipinas Kay Ganda (lit. 'Philippines, So Beautiful') was a short-lived advertising campaign made by the Department of Tourism to promote tourism in the Philippines. Launched in 2010, it replaced the WOW Philippines campaign that was launched in 2002. The tourism slogan and the associated logo used for the campaign were controversial and received mostly negative reception from the Filipino public, even leading to the resignation of the country's then-Tourism Secretary, Alberto Lim. Pilipinas Kay Ganda was eventually replaced with "It's More Fun in the Philippines".
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dbc:2010_introductions dbc:2010_in_the_Philippines dbc:Department_of_Tourism_(Philippines) dbc:Works_involved_in_plagiarism_controversies dbc:Filipino_advertising_slogans dbc:Tourism_campaigns dbc:Advertising_and_marketing_controversies
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The controversial logo for the advertisement campaign . Logo of the Polish tourism campaign, Polska. The Pilipinas Kay Ganda's logo was allegedly lifted from its Polish equivalent.
dbp:image
Pilipinas Kay Ganda logo.png Polska - Poland's tourism logo.png
dbp:width
187 226
dbo:abstract
Pilipinas Kay Ganda (lit. 'Philippines, So Beautiful') was a short-lived advertising campaign made by the Department of Tourism to promote tourism in the Philippines. Launched in 2010, it replaced the WOW Philippines campaign that was launched in 2002. The tourism slogan and the associated logo used for the campaign were controversial and received mostly negative reception from the Filipino public, even leading to the resignation of the country's then-Tourism Secretary, Alberto Lim. Pilipinas Kay Ganda was eventually replaced with "It's More Fun in the Philippines".
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