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Statements

Subject Item
dbr:Tar_derby
rdf:type
yago:Material114580897 yago:Tobacco104442831 yago:Cigarette103030663 yago:Relation100031921 yago:RollOfTobacco104103491 yago:Part113809207 yago:Matter100020827 yago:WikicatCigarettes dbo:Country yago:CausalAgent100007347 yago:PlantMaterial114991712 yago:PlantProduct114991927 yago:Drug103247620 yago:DrugOfAbuse103248958 yago:Substance100019613 yago:Substance100020090 yago:Abstraction100002137 yago:Agent114778436 yago:PhysicalEntity100001930
rdfs:label
Tar derby
rdfs:comment
The tar derby is the period in the 1950s marked by a rapid influx in both cigarette advertising focused on tar content measurements to differentiate cigarettes and brand introduction or repositioning focusing on filter technology. The period ended in 1959 after the Federal Trade Commission (FTC) Chairman and several cigarette company presidents agreed to discontinue usage of tar or nicotine levels in advertisements.
dcterms:subject
dbc:Business_rivalries dbc:Tobacco_control dbc:1950s_in_the_United_States dbc:Advertising
dbo:wikiPageID
27155202
dbo:wikiPageRevisionID
1124851987
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dbo:abstract
The tar derby is the period in the 1950s marked by a rapid influx in both cigarette advertising focused on tar content measurements to differentiate cigarettes and brand introduction or repositioning focusing on filter technology. The period ended in 1959 after the Federal Trade Commission (FTC) Chairman and several cigarette company presidents agreed to discontinue usage of tar or nicotine levels in advertisements.
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dbr:Period
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wikipedia-en:Tar_derby?oldid=1124851987&ns=0
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11244
foaf:isPrimaryTopicOf
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