. . . "CPT, Cost per Thousand \u0430\u0431\u043E CPM, Cost per mille, \u0426\u0456\u043D\u0430 \u0437\u0430 \u0442\u0438\u0441\u044F\u0447\u0443 \u043A\u043E\u043D\u0442\u0430\u043A\u0442\u0456\u0432 \u2014 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044C 1000 \u043A\u043E\u043D\u0442\u0430\u043A\u0442\u0456\u0432 \u0437 \u0430\u0443\u0434\u0438\u0442\u043E\u0440\u0456\u0454\u044E \u0434\u0430\u043D\u043E\u0433\u043E \u043C\u0435\u0434\u0456\u0430. CPT \u2014 \u043E\u0434\u0438\u043D \u0437 \u0431\u0430\u0437\u043E\u0432\u0438\u0445 \u043C\u0435\u0434\u0456\u0430\u043F\u043E\u043A\u0430\u0437\u043D\u0438\u043A\u0456\u0432, \u0449\u043E \u0434\u043E\u0437\u0432\u043E\u043B\u044F\u0454 \u043F\u043E\u0440\u0456\u0432\u043D\u044F\u0442\u0438 \u0446\u0456\u043D\u043E\u0432\u0443 \u0435\u0444\u0435\u043A\u0442\u0438\u0432\u043D\u0456\u0441\u0442\u044C \u0440\u0456\u0437\u043D\u0438\u0445 \u043C\u0435\u0434\u0456\u0430 \u0456 \u0442\u0438\u043F\u0456\u0432 \u043C\u0435\u0434\u0456\u0430, \u043F\u0440\u0438\u0432\u0456\u0432\u0448\u0438 \u0457\u0445 \u0434\u043E \u043E\u0434\u043D\u043E\u0433\u043E \u043F\u0430\u0440\u0430\u043C\u0435\u0442\u0440\u0443 \u2014 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044C \u043A\u043E\u043D\u0442\u0430\u043A\u0442\u0443.CPT \u2014 \u0431\u0456\u043B\u044C\u0448 \u0443\u043D\u0456\u0432\u0435\u0440\u0441\u0430\u043B\u044C\u043D\u0438\u0439 \u043F\u043E\u043A\u0430\u0437\u043D\u0438\u043A, \u043D\u0456\u0436 , \u043E\u0441\u043A\u0456\u043B\u044C\u043A\u0438 \u0432\u0456\u043D \u0434\u043E\u0437\u0432\u043E\u043B\u044F\u0454 \u043F\u043E\u0440\u0456\u0432\u043D\u044F\u0442\u0438 \u0446\u0456\u043D\u043E\u0432\u0443 \u0435\u0444\u0435\u043A\u0442\u0438\u0432\u043D\u0456\u0441\u0442\u044C \u0440\u0456\u0437\u043D\u0438\u0445 \u043C\u0435\u0434\u0456\u0430\u043D\u043E\u0441\u0456\u0457\u0432 \u0456 \u0442\u0438\u043F\u0456\u0432 \u043C\u0435\u0434\u0456\u0430. \u0411\u043E \u043F\u043E\u043D\u044F\u0442\u0442\u044F \u043F\u0443\u043D\u043A\u0442\u0443 \u0440\u0435\u0439\u0442\u0438\u043D\u0433\u0443 \u0442\u0440\u043E\u0445\u0438 \u0432\u0456\u0434\u0440\u0456\u0437\u043D\u044F\u0454\u0442\u044C\u0441\u044F \u0432 \u043A\u043E\u0436\u043D\u043E\u043C\u0443 \u043C\u0435\u0434\u0456\u0430 \u0447\u0435\u0440\u0435\u0437 \u0440\u0456\u0437\u043D\u0438\u0446\u044E \u0432 \u043C\u0435\u0442\u043E\u0434\u0430\u0445 \u0432\u0438\u043C\u0456\u0440\u044E\u0432\u0430\u043D\u043D\u044F, \u0430 \u043A\u043E\u043D\u0442\u0430\u043A\u0442 \u2014 \u0441\u043A\u0440\u0456\u0437\u044C \u043A\u043E\u043D\u0442\u0430\u043A\u0442. \u0410\u043D\u0430\u043B\u043E\u0433\u0456\u0447\u043D\u043E CPP, \u0447\u0438\u043C \u043D\u0438\u0436\u0447\u0435 CPT \u0437\u0430\u0441\u043E\u0431\u0443 \u0440\u0435\u043A\u043B\u0430\u043C\u0438, \u0442\u0438\u043C \u0434\u0435\u0448\u0435\u0432\u0448\u0435 \u043E\u0431\u0445\u043E\u0434\u0438\u0442\u044C\u0441\u044F \u0440\u0435\u043A\u043B\u0430\u043C\u043E\u0434\u0430\u0432\u0446\u0435\u0432\u0456 \u0432\u043F\u043B\u0438\u0432 \u043D\u0430 \u0446\u0456\u043B\u044C\u043E\u0432\u0443 \u0433\u0440\u0443\u043F\u0443. \u041D\u0430\u0439\u0431\u0456\u043B\u044C\u0448 \u0434\u0435\u0448\u0435\u0432\u043E \u043A\u043E\u0448\u0442\u0443\u0432\u0430\u043B\u0438 \u043C\u0430\u0441\u043E\u0432\u0456 \u043A\u043E\u043D\u0442\u0430\u043A\u0442\u0438 \u0437 \u043D\u0430\u0441\u0435\u043B\u0435\u043D\u043D\u044F\u043C \u0432 1996 \u0440\u043E\u0446\u0456 \u043D\u0430 \u0440\u0430\u0434\u0456\u043E, \u043F\u043E\u0442\u0456\u043C \u0439\u0448\u043B\u0438 \u043C\u0435\u0442\u0440\u043E \u0456 \u0437\u043E\u0432\u043D\u0456\u0448\u043D\u044F \u0440\u0435\u043A\u043B\u0430\u043C\u0430, \u0442\u0435\u043B\u0435\u0431\u0430\u0447\u0435\u043D\u043D\u044F, \u043F\u043E\u0442\u0456\u043C , \u0456 \u0436\u0443\u0440\u043D\u0430\u043B\u0438."@uk . . . . . . "CPT (\u0446\u0456\u043D\u0430 \u0442\u0438\u0441\u044F\u0447\u0456 \u043A\u043E\u043D\u0442\u0430\u043A\u0442\u0456\u0432)"@uk . "Cost per mille (CPM) \u00E8 un indicatore comunemente usato nel settore pubblicitario. Radio, televisioni, giornali, pubblicit\u00E0 esterna (o fuori casa, per esempio manifesti, annunci dentro e fuori dai centri commerciali, tematizzazione veicoli, mongolfiere, banner veicolati da aerei ecc) e pubblicit\u00E0 online pu\u00F2 essere acquistata sulla base di quanto costa mostrare la pubblicit\u00E0 per 1000 visualizzazioni/letture della stessa. Un esempio di calcolo del CPM:"@it . . . "\u5343\u6B21\u5370\u8C61\u8D39\u7528"@zh . . "\u5343\u6B21\u5370\u8C61\u8D39\u7528\uFF08Cost Per Mille\uFF0C\u6216\u8005Cost Per Thousand Impressions\uFF0C\u7F29\u5199\u4E3ACPM\uFF09\uFF0C\u4EE5\u5E7F\u544A\u6BCF\u663E\u793A1000\u6B21\u4F5C\u4E3A\u5355\u4F4D\u6536\u53D6\u5E7F\u544A\u8D39\u7528\u3002\u662F\u897F\u65B9\u7684\u4E00\u4E9B\u7F51\u7EDC\u5E7F\u544A\u5E94\u7528\u6BD4\u8F83\u6210\u719F\u7684\u56FD\u5BB6\u6240\u91C7\u7528\u7684\u6700\u5E38\u89C4\u7684\u6536\u8D39\u6A21\u5F0F\u4E4B\u4E00\u3002 \u4EE5\u96FB\u8996\u5EE3\u544A\u800C\u8A00\uFF0C\u5BB6\u5167\u96FB\u8996\u5EE3\u544A1\u6A94\u7D047.5\u842C\uFF1B\u6536\u8996\u73871%\u80FD\u8B935\u842C\u6236\uFF087.5\u842C\u4EBA\uFF09\u770B\u5230\uFF08\u6839\u64DA\u570B\u5BB6\u901A\u8A0A\u50B3\u64AD\u59D4\u54E1\u6703\u7D71\u8A08\uFF0C\u7E3D\u5BB6\u6236\u6578\u70BA820\u842C\u6236\uFF1B2013\u5E74\u6536\u8996\u6236\u70BA500\u842C\u6236\uFF1B\u666E\u53CA\u7387\u7D046\u6210\uFF09\uFF0C\u800C\u53F0\u7063\u89C0\u773E\u770B\u5230\u5EE3\u544A\u6642\u5C31\u8F49\u53F0\u7684\u6BD4\u4F8B\u9054\u516B\u6210\uFF0C\u770B\u5230\u5EE3\u544A\u50C51.5\u842C\u4EBA\u3002"@zh . . . . . . . . "Der Tausend-Kontakt-Preis (TKP) (auch Tausenderpreis, Tausenderkontaktpreis, Thousand Ad Impressions (TAI) oder Cost-per-Mille (CPM) genannt) ist eine Kennzahl aus der Mediaplanung. Er gibt an, welcher Geldbetrag bei einer Werbema\u00DFnahme (etwa f\u00FCr Fernsehspots, Online-Werbung oder Printwerbung) eingesetzt werden muss, um 1000 Personen einer Zielgruppe per Sichtkontakt (im Radio H\u00F6rkontakt) zu erreichen. Im Onlinebereich, beispielsweise bei Bannerwerbung, gilt eine Ad-Impression als Kontakt."@de . "El cost per mil (en angl\u00E8s cost per mille o CPM) \u00E9s un sistema de facturaci\u00F3 publicit\u00E0ria en m\u00E0rqueting digital. \u00C9s una mesura en qu\u00E8 l'anunciant paga per cada mil vegades que es mostra l'espai, objecte de publicitat. R\u00E0dios, televisi\u00F3, peri\u00F2dics, revistes i la publicitat en l\u00EDnia es poden comprar sobre la base del que costa mostrar l'anunci a mil espectadors (CPM). S'utilitza en la comercialitzaci\u00F3 com un punt de refer\u00E8ncia per a calcular el cost relatiu d'una campanya de publicitat. Un exemple de c\u00E0lcul del CPM a priori: 1. \n* Cost total per executar l'anunci \u00E9s de 20.000 \u20AC. 2. \n* L'audi\u00E8ncia total \u00E9s 2.000.000 persones. 3. \n* El CPM es calcula de la seg\u00FCent manera: En la publicitat a internet, sovint es factura a posteriori segons un CPM contractat, per exemple, 12 euros CPM, en conseq\u00FC\u00E8ncia, si ning\u00FA no mira o descarrega la p\u00E0gina amb l'anunci, no es paga res. Per analogia amb la premsa escrita es parla de \u00ABcost per mil impressions\u00BB. Tamb\u00E9 \u00E9s una manera de remunerar les visites a webs esponsoritzats, com \u00E9s el cas amb certes can\u00E7ons i altres documents publicades per exemple a Youtube. Altres conceptes similars s\u00F3n el cost per clic (CPC), cost per comprom\u00EDs (CPE) (E de l'angl\u00E8s engagement), cost per contacte (CPL) (L de l'angl\u00E8s lead) i cost per acci\u00F3 (CPA)."@ca . . . "1874573"^^ . . . . . "El cost per mil (en angl\u00E8s cost per mille o CPM) \u00E9s un sistema de facturaci\u00F3 publicit\u00E0ria en m\u00E0rqueting digital. \u00C9s una mesura en qu\u00E8 l'anunciant paga per cada mil vegades que es mostra l'espai, objecte de publicitat. R\u00E0dios, televisi\u00F3, peri\u00F2dics, revistes i la publicitat en l\u00EDnia es poden comprar sobre la base del que costa mostrar l'anunci a mil espectadors (CPM). S'utilitza en la comercialitzaci\u00F3 com un punt de refer\u00E8ncia per a calcular el cost relatiu d'una campanya de publicitat. Un exemple de c\u00E0lcul del CPM a priori:"@ca . "Der Tausend-Kontakt-Preis (TKP) (auch Tausenderpreis, Tausenderkontaktpreis, Thousand Ad Impressions (TAI) oder Cost-per-Mille (CPM) genannt) ist eine Kennzahl aus der Mediaplanung. Er gibt an, welcher Geldbetrag bei einer Werbema\u00DFnahme (etwa f\u00FCr Fernsehspots, Online-Werbung oder Printwerbung) eingesetzt werden muss, um 1000 Personen einer Zielgruppe per Sichtkontakt (im Radio H\u00F6rkontakt) zu erreichen. Im Onlinebereich, beispielsweise bei Bannerwerbung, gilt eine Ad-Impression als Kontakt."@de . "CPT, Cost per Thousand \u0430\u0431\u043E CPM, Cost per mille, \u0426\u0456\u043D\u0430 \u0437\u0430 \u0442\u0438\u0441\u044F\u0447\u0443 \u043A\u043E\u043D\u0442\u0430\u043A\u0442\u0456\u0432 \u2014 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044C 1000 \u043A\u043E\u043D\u0442\u0430\u043A\u0442\u0456\u0432 \u0437 \u0430\u0443\u0434\u0438\u0442\u043E\u0440\u0456\u0454\u044E \u0434\u0430\u043D\u043E\u0433\u043E \u043C\u0435\u0434\u0456\u0430. CPT \u2014 \u043E\u0434\u0438\u043D \u0437 \u0431\u0430\u0437\u043E\u0432\u0438\u0445 \u043C\u0435\u0434\u0456\u0430\u043F\u043E\u043A\u0430\u0437\u043D\u0438\u043A\u0456\u0432, \u0449\u043E \u0434\u043E\u0437\u0432\u043E\u043B\u044F\u0454 \u043F\u043E\u0440\u0456\u0432\u043D\u044F\u0442\u0438 \u0446\u0456\u043D\u043E\u0432\u0443 \u0435\u0444\u0435\u043A\u0442\u0438\u0432\u043D\u0456\u0441\u0442\u044C \u0440\u0456\u0437\u043D\u0438\u0445 \u043C\u0435\u0434\u0456\u0430 \u0456 \u0442\u0438\u043F\u0456\u0432 \u043C\u0435\u0434\u0456\u0430, \u043F\u0440\u0438\u0432\u0456\u0432\u0448\u0438 \u0457\u0445 \u0434\u043E \u043E\u0434\u043D\u043E\u0433\u043E \u043F\u0430\u0440\u0430\u043C\u0435\u0442\u0440\u0443 \u2014 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044C \u043A\u043E\u043D\u0442\u0430\u043A\u0442\u0443.CPT \u2014 \u0431\u0456\u043B\u044C\u0448 \u0443\u043D\u0456\u0432\u0435\u0440\u0441\u0430\u043B\u044C\u043D\u0438\u0439 \u043F\u043E\u043A\u0430\u0437\u043D\u0438\u043A, \u043D\u0456\u0436 , \u043E\u0441\u043A\u0456\u043B\u044C\u043A\u0438 \u0432\u0456\u043D \u0434\u043E\u0437\u0432\u043E\u043B\u044F\u0454 \u043F\u043E\u0440\u0456\u0432\u043D\u044F\u0442\u0438 \u0446\u0456\u043D\u043E\u0432\u0443 \u0435\u0444\u0435\u043A\u0442\u0438\u0432\u043D\u0456\u0441\u0442\u044C \u0440\u0456\u0437\u043D\u0438\u0445 \u043C\u0435\u0434\u0456\u0430\u043D\u043E\u0441\u0456\u0457\u0432 \u0456 \u0442\u0438\u043F\u0456\u0432 \u043C\u0435\u0434\u0456\u0430. \u0411\u043E \u043F\u043E\u043D\u044F\u0442\u0442\u044F \u043F\u0443\u043D\u043A\u0442\u0443 \u0440\u0435\u0439\u0442\u0438\u043D\u0433\u0443 \u0442\u0440\u043E\u0445\u0438 \u0432\u0456\u0434\u0440\u0456\u0437\u043D\u044F\u0454\u0442\u044C\u0441\u044F \u0432 \u043A\u043E\u0436\u043D\u043E\u043C\u0443 \u043C\u0435\u0434\u0456\u0430 \u0447\u0435\u0440\u0435\u0437 \u0440\u0456\u0437\u043D\u0438\u0446\u044E \u0432 \u043C\u0435\u0442\u043E\u0434\u0430\u0445 \u0432\u0438\u043C\u0456\u0440\u044E\u0432\u0430\u043D\u043D\u044F, \u0430 \u043A\u043E\u043D\u0442\u0430\u043A\u0442 \u2014 \u0441\u043A\u0440\u0456\u0437\u044C \u043A\u043E\u043D\u0442\u0430\u043A\u0442."@uk . . "\u5343\u6B21\u5370\u8C61\u8D39\u7528\uFF08Cost Per Mille\uFF0C\u6216\u8005Cost Per Thousand Impressions\uFF0C\u7F29\u5199\u4E3ACPM\uFF09\uFF0C\u4EE5\u5E7F\u544A\u6BCF\u663E\u793A1000\u6B21\u4F5C\u4E3A\u5355\u4F4D\u6536\u53D6\u5E7F\u544A\u8D39\u7528\u3002\u662F\u897F\u65B9\u7684\u4E00\u4E9B\u7F51\u7EDC\u5E7F\u544A\u5E94\u7528\u6BD4\u8F83\u6210\u719F\u7684\u56FD\u5BB6\u6240\u91C7\u7528\u7684\u6700\u5E38\u89C4\u7684\u6536\u8D39\u6A21\u5F0F\u4E4B\u4E00\u3002 \u4EE5\u96FB\u8996\u5EE3\u544A\u800C\u8A00\uFF0C\u5BB6\u5167\u96FB\u8996\u5EE3\u544A1\u6A94\u7D047.5\u842C\uFF1B\u6536\u8996\u73871%\u80FD\u8B935\u842C\u6236\uFF087.5\u842C\u4EBA\uFF09\u770B\u5230\uFF08\u6839\u64DA\u570B\u5BB6\u901A\u8A0A\u50B3\u64AD\u59D4\u54E1\u6703\u7D71\u8A08\uFF0C\u7E3D\u5BB6\u6236\u6578\u70BA820\u842C\u6236\uFF1B2013\u5E74\u6536\u8996\u6236\u70BA500\u842C\u6236\uFF1B\u666E\u53CA\u7387\u7D046\u6210\uFF09\uFF0C\u800C\u53F0\u7063\u89C0\u773E\u770B\u5230\u5EE3\u544A\u6642\u5C31\u8F49\u53F0\u7684\u6BD4\u4F8B\u9054\u516B\u6210\uFF0C\u770B\u5230\u5EE3\u544A\u50C51.5\u842C\u4EBA\u3002"@zh . "\uCF54\uC2A4\uD2B8 \uD37C \uBC00"@ko . . . . "Cost per mille"@in . "Cost per mille"@pl . . "CPM (cost per mille, z \u0142ac. mille \u2013 tysi\u0105c, okre\u015Blany tak\u017Ce jako CPT cost per thousand) \u2013 koszt dotarcia do tysi\u0105ca odbiorc\u00F3w, obliczany jest na podstawie liczby ods\u0142on witryny internetowej. Przyk\u0142adowo, je\u015Bli reklama jest sprzedawana z CPM 60 z\u0142, to dotarcie do 1000 odbiorc\u00F3w (tysi\u0105c ods\u0142on) kosztuje 60 z\u0142otych. Jako eCPM (effective CPM) okre\u015Bla si\u0119 wska\u017Anik u\u017Cywany do oceny przychod\u00F3w z kampanii reklamowych opartych na modelach CPC lub CPA (cost per action). Jest to przych\u00F3d z 1000 ods\u0142on reklamy, wyliczany wed\u0142ug wzoru: gdzie \u2013 liczba ods\u0142on."@pl . "Cost per mille"@en . . "Tausend-Kontakt-Preis"@de . . . "\uCF54\uC2A4\uD2B8 \uD37C \uBC00(Cost per mille)\uC740 CPM\uC774\uB77C\uACE0\uB3C4 \uD558\uB294 \uAC83\uC73C\uB85C\uC11C \uAD11\uACE0 \uBD84\uC57C\uC758 \uCE21\uC815 \uB2E8\uC704 \uC911 \uD558\uB098\uC774\uB2E4. \uB2E4\uB978 \uB9D0\uB85C 1\uCC9C \uBDF0 \uB2F9 \uBE44\uC6A9, 1\uCC9C \uBDF0 \uB2F9 \uC9C0\uBD88, \uB178\uCD9C \uB2F9 \uC9C0\uBD88, cost \u2030, CPT\uB77C\uACE0\uB3C4 \uD55C\uB2E4. \uB77C\uD2F4\uC5B4 \uB2E8\uC5B4 mille\uB294 1\uCC9C\uC744 \uB73B\uD55C\uB2E4. \uB77C\uB514\uC624, \uD154\uB808\uBE44\uC804, \uC2E0\uBB38, \uC7A1\uC9C0, \uC628\uB77C\uC778 \uAD11\uACE0\uB294 \uAD11\uACE0 \uC18C\uBE44\uC790 1\uCC9C \uBA85 \uB2F9 \uAC00\uACA9 \uB2E8\uC704\uB85C \uAD6C\uB9E4\uB418\uAE30\uB3C4 \uD558\uB294\uB370, \uC774\uB54C \uCF54\uC2A4\uD2B8 \uD37C \uBC00\uC774 \uC4F0\uC778\uB2E4. \uCF54\uC2A4\uD2B8 \uD37C \uBC00\uC740 \uB9C8\uCF00\uD305 \uBD84\uC57C\uC5D0 \uC788\uC5B4\uC11C, \uB300\uC911\uB9E4\uCCB4\uC5D0 \uC758\uD574 \uC804\uD30C\uB418\uB294 \uAD11\uACE0\uC758 \uC0C1\uB300\uC801\uC778 \uAC00\uACA9\uC774 \uC5BC\uB9C8\uC778\uC9C0\uB97C \uB098\uD0C0\uB0B4\uB294 \uCC99\uB3C4\uC774\uAE30\uB3C4 \uD558\uB2E4. \uC808\uB300\uC801\uC778 \uAC00\uACA9 \uB300\uC2E0, CPM\uC740 \uAD11\uACE0\uC758 1000 \uBDF0 \uB2F9 \uAC00\uACA9\uC744 \uD45C\uD604\uD574\uC900\uB2E4. CPM\uC758 \uC608\uB97C \uB4E4\uBA74 \uB2E4\uC74C\uACFC \uAC19\uB2E4. 1. \n* \uAD11\uACE0\uB97C \uC720\uC9C0\uD558\uB294 \uB370 1500\uB9CC \uC6D0. 2. \n* \uAD11\uACE0\uB97C \uBCF8 \uC0AC\uC6A9\uC790\uB294 240\uB9CC \uBA85. 3. \n* CPM\uC740 \uB2E4\uC74C\uACFC \uAC19\uC774 \uACC4\uC0B0\uD55C\uB2E4. CPM = (1500\uB9CC x 1000)/240\uB9CC = 6250\uC6D0 4. \n* \uD639\uC740 \uB2E4\uC74C\uACFC \uAC19\uC774 \uACC4\uC0B0\uD55C\uB2E4. CPM = 1500\uB9CC / (240\uB9CC/1000) = 6250\uC6D0 \uAD11\uACE0 \uC18C\uBE44\uC790 \uC218\uC640 \uC608\uC0C1 CPM\uC744 \uC54C \uACBD\uC6B0 \uB450 \uBC88\uC9F8 \uC2DD\uC744 \uC0AC\uC6A9\uD558\uB294 \uAC83\uC774 \uB354 \uC27D\uB2E4."@ko . . "9010"^^ . . . . . . . . . . . . "CPT (\u0440\u0435\u043A\u043B\u0430\u043C\u0430)"@ru . . "Cost per mille (CPM) \u00E8 un indicatore comunemente usato nel settore pubblicitario. Radio, televisioni, giornali, pubblicit\u00E0 esterna (o fuori casa, per esempio manifesti, annunci dentro e fuori dai centri commerciali, tematizzazione veicoli, mongolfiere, banner veicolati da aerei ecc) e pubblicit\u00E0 online pu\u00F2 essere acquistata sulla base di quanto costa mostrare la pubblicit\u00E0 per 1000 visualizzazioni/letture della stessa. \u00C8 utilizzato nel marketing come parametro al fine di calcolare il costo relativo di una campagna pubblicitaria o un messaggio pubblicitario veicolato da un media. Piuttosto di un costo assoluto, il CPM \u00E8 la stima del costo di 1000 letture del messaggio pubblicitario stesso. Questa tradizionale formula di misurazione del successo pubblicitario \u00E8 stata utilizzato in seguito con modelli basati sulle prestazioni, come la percentuale di vendita o il costo per azione (o CPA, in breve acquisto, richiesta ecc). Un esempio di calcolo del CPM: 1. \n* Il costo totale di gestione dell'inserzione ammonta a \u20AC5000 2. \n* Il totale dei lettori \u00E8 di 1000000 persone 3. \n* Il CPM \u00E8 calcolato come \u20AC5000/(1000000/1000) = \u20AC5"@it . . . . . . . "Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis of exposing the ad to one thousand viewers or listeners. It is used in marketing as a benchmarking metric to calculate the relative cost of an advertising campaign or an ad message in a given medium."@en . "CPT, \u0430\u043D\u0433\u043B. Cost per Thousand, \u0426\u0435\u043D\u0430 \u0437\u0430 \u0442\u044B\u0441\u044F\u0447\u0443 \u043A\u043E\u043D\u0442\u0430\u043A\u0442\u043E\u0432, Cost per mille, CPM \u2014 \u0441\u0442\u043E\u0438\u043C\u043E\u0441\u0442\u044C 1000 \u043A\u043E\u043D\u0442\u0430\u043A\u0442\u043E\u0432 \u0441\u043E \u0441\u043B\u0443\u0448\u0430\u0442\u0435\u043B\u044C\u0441\u043A\u043E\u0439, \u0447\u0438\u0442\u0430\u0442\u0435\u043B\u044C\u0441\u043A\u043E\u0439 \u0438\u043B\u0438 \u0437\u0440\u0438\u0442\u0435\u043B\u044C\u0441\u043A\u043E\u0439 \u0430\u0443\u0434\u0438\u0442\u043E\u0440\u0438\u0435\u0439. CPT \u2014 \u043E\u0434\u0438\u043D \u0438\u0437 \u0431\u0430\u0437\u043E\u0432\u044B\u0445 \u043C\u0435\u0434\u0438\u0430\u043F\u043E\u043A\u0430\u0437\u0430\u0442\u0435\u043B\u0435\u0439, \u043A\u043E\u0442\u043E\u0440\u044B\u0439 \u043F\u043E\u0437\u0432\u043E\u043B\u044F\u0435\u0442 \u0441\u0440\u0430\u0432\u043D\u0438\u0442\u044C \u0446\u0435\u043D\u043E\u0432\u0443\u044E \u044D\u0444\u0444\u0435\u043A\u0442\u0438\u0432\u043D\u043E\u0441\u0442\u044C \u0440\u0430\u0437\u043D\u044B\u0445 \u0442\u0438\u043F\u043E\u0432 \u043C\u0435\u0434\u0438\u0430, \u0441\u043F\u043E\u0441\u043E\u0431\u043E\u043C \u043F\u0440\u0438\u0432\u0435\u0434\u0435\u043D\u0438\u044F \u0438\u0445 \u043A \u043E\u0434\u043D\u043E\u043C\u0443 \u043F\u0430\u0440\u0430\u043C\u0435\u0442\u0440\u0443 \u2014 \u0446\u0435\u043D\u0435 \u0437\u0430 \u0442\u044B\u0441\u044F\u0447\u0443 \u043A\u043E\u043D\u0442\u0430\u043A\u0442\u043E\u0432. \u0427\u0435\u043C \u043D\u0438\u0436\u0435 CP\u0422 \u0440\u0435\u043A\u043B\u0430\u043C\u043D\u043E\u0433\u043E \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430, \u0442\u0435\u043C \u0434\u0435\u0448\u0435\u0432\u043B\u0435 \u043E\u0431\u0445\u043E\u0434\u0438\u0442\u0441\u044F \u0440\u0435\u043A\u043B\u0430\u043C\u043E\u0434\u0430\u0442\u0435\u043B\u044E \u0432\u043B\u0438\u044F\u043D\u0438\u0435 \u043D\u0430 \u0446\u0435\u043B\u0435\u0432\u0443\u044E \u0433\u0440\u0443\u043F\u043F\u0443. CPT \u2014 \u0431\u043E\u043B\u0435\u0435 \u0443\u043D\u0438\u0432\u0435\u0440\u0441\u0430\u043B\u044C\u043D\u044B\u0439 \u043F\u043E\u043A\u0430\u0437\u0430\u0442\u0435\u043B\u044C \u043D\u0435\u0436\u0435\u043B\u0438 , \u0442\u0430\u043A \u043A\u0430\u043A \u043E\u043D \u043F\u043E\u0437\u0432\u043E\u043B\u044F\u0435\u0442 \u0441\u0440\u0430\u0432\u043D\u0438\u0442\u044C \u0446\u0435\u043D\u043E\u0432\u0443\u044E \u044D\u0444\u0444\u0435\u043A\u0442\u0438\u0432\u043D\u043E\u0441\u0442\u044C \u0440\u0430\u0437\u043D\u044B\u0445 \u0438 \u0442\u0438\u043F\u043E\u0432 \u043C\u0435\u0434\u0438\u0430. \u0417\u043D\u0430\u0447\u0435\u043D\u0438\u0435 \u0436\u0435 \u043F\u0443\u043D\u043A\u0442\u0430 \u0440\u0435\u0439\u0442\u0438\u043D\u0433\u0430 \u043D\u0435\u0441\u043A\u043E\u043B\u044C\u043A\u043E \u043E\u0442\u043B\u0438\u0447\u0430\u0435\u0442\u0441\u044F \u0432 \u043A\u0430\u0436\u0434\u043E\u043C \u043C\u0435\u0434\u0438\u0430 \u0438\u0437-\u0437\u0430 \u0440\u0430\u0437\u043D\u0438\u0446\u044B \u0432 \u043C\u0435\u0442\u043E\u0434\u0430\u0445 \u0438\u0437\u043C\u0435\u0440\u0435\u043D\u0438\u044F, \u0432 \u0442\u043E \u0432\u0440\u0435\u043C\u044F \u043A\u0430\u043A \u00AB\u043A\u043E\u043D\u0442\u0430\u043A\u0442\u00BB \u043E\u0441\u0442\u0430\u0435\u0442\u0441\u044F \u0443\u043D\u0438\u0432\u0435\u0440\u0441\u0430\u043B\u044C\u043D\u043E\u0439 \u0435\u0434\u0438\u043D\u0438\u0446\u0435\u0439."@ru . . . . . . . . . . . . "El costo por mil es una medida utilizada com\u00FAnmente en la publicidad. Radios, televisi\u00F3n, peri\u00F3dicos, revistas y la publicidad en l\u00EDnea se pueden comprar sobre la base de lo que cuesta mostrar el anuncio a mil espectadores (CPM). Se utiliza en la comercializaci\u00F3n como un punto de referencia para calcular el costo relativo de una campa\u00F1a de publicidad o anuncio de un mensaje en un determinado medio. En lugar de un coste absoluto, CPM calcula que el costo por cada 1000 visitas del anuncio.Lo primero que debes tener claro sobre este acr\u00F3nimo es qu\u00E9 significa \u2018coste por mil\u2018. En este modelo la marca paga cada vez que se vea su anuncio mil veces. Es decir, cuando una p\u00E1gina haya alcanzado las mil impresiones en una campa\u00F1a de publicidad determinada, recibir\u00E1 el pago acordado. A diferencia de otros formatos, en el CPM solo basta con que el usuario mire el anuncio, sin necesidad de que haga clic o vaya hasta la p\u00E1gina web. Por supuesto, \u00E9ste formato s\u00F3lo est\u00E1 recomendada cuando el objetivo principal de la campa\u00F1a es crear notoriedad dentro de la red. En este sentido, generalmente se usa cuando es m\u00E1s urgente que los usuarios conozcan la marca y no es tan importante que haya tr\u00E1fico inmediato al sitio web. Para ser m\u00E1s exactos, el CPM es sumamente importante en la etapa inicial de la marca, donde tiene que crear notoriedad e instalarse en el imaginario de sus potenciales clientes. Es decir, es importante cuando se busca que el p\u00FAblico objetivo reconozca la marca para ir creando confianza y familiaridad"@es . . . "Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis of exposing the ad to one thousand viewers or listeners. It is used in marketing as a benchmarking metric to calculate the relative cost of an advertising campaign or an ad message in a given medium. The \"cost per thousand advertising impressions\" metric (CPM) is calculated by dividing the cost of an advertising placement by the number of impressions (expressed in thousands) that it generates. CPM is useful for comparing the relative efficiency of various advertising opportunities or media and in evaluating the overall costs of advertising campaigns. For media without countable views, CPM reflects the cost per 1000 estimated views of the ad. This traditional form of measuring advertising cost can also be used in tandem with performance based models such as percentage of sale, or cost per acquisition (CPA)."@en . "Costo por mil"@es . "Cost per mille (CPM), juga disebut biaya \u2030 dan Cost Per Thousand (CPT) (dalam bahasa Latin mille berarti ribu), adalah yang biasa digunakan dalam iklan. Radio, televisi, koran, majalah, dan iklan daring dapat dibeli atas dasar menunjukkan iklan untuk seribu penonton. Misalnya, $ 1 CPM berarti $1 untuk tampilnya 1000 iklan yang di tampilkan kepada penonton. Metrik (CPM) dihitung dengan membagi biaya penempatan iklan dengan jumlah tayangan (disajikan dalam ribuan) yang dihasilkannya. CPM berguna untuk membandingkan efisiensi relatif dari berbagai peluang iklan atau media dan dalam mengevaluasi biaya keseluruhan kampanye iklan."@in . . . . . "\uCF54\uC2A4\uD2B8 \uD37C \uBC00(Cost per mille)\uC740 CPM\uC774\uB77C\uACE0\uB3C4 \uD558\uB294 \uAC83\uC73C\uB85C\uC11C \uAD11\uACE0 \uBD84\uC57C\uC758 \uCE21\uC815 \uB2E8\uC704 \uC911 \uD558\uB098\uC774\uB2E4. \uB2E4\uB978 \uB9D0\uB85C 1\uCC9C \uBDF0 \uB2F9 \uBE44\uC6A9, 1\uCC9C \uBDF0 \uB2F9 \uC9C0\uBD88, \uB178\uCD9C \uB2F9 \uC9C0\uBD88, cost \u2030, CPT\uB77C\uACE0\uB3C4 \uD55C\uB2E4. \uB77C\uD2F4\uC5B4 \uB2E8\uC5B4 mille\uB294 1\uCC9C\uC744 \uB73B\uD55C\uB2E4. \uB77C\uB514\uC624, \uD154\uB808\uBE44\uC804, \uC2E0\uBB38, \uC7A1\uC9C0, \uC628\uB77C\uC778 \uAD11\uACE0\uB294 \uAD11\uACE0 \uC18C\uBE44\uC790 1\uCC9C \uBA85 \uB2F9 \uAC00\uACA9 \uB2E8\uC704\uB85C \uAD6C\uB9E4\uB418\uAE30\uB3C4 \uD558\uB294\uB370, \uC774\uB54C \uCF54\uC2A4\uD2B8 \uD37C \uBC00\uC774 \uC4F0\uC778\uB2E4. \uCF54\uC2A4\uD2B8 \uD37C \uBC00\uC740 \uB9C8\uCF00\uD305 \uBD84\uC57C\uC5D0 \uC788\uC5B4\uC11C, \uB300\uC911\uB9E4\uCCB4\uC5D0 \uC758\uD574 \uC804\uD30C\uB418\uB294 \uAD11\uACE0\uC758 \uC0C1\uB300\uC801\uC778 \uAC00\uACA9\uC774 \uC5BC\uB9C8\uC778\uC9C0\uB97C \uB098\uD0C0\uB0B4\uB294 \uCC99\uB3C4\uC774\uAE30\uB3C4 \uD558\uB2E4. \uC808\uB300\uC801\uC778 \uAC00\uACA9 \uB300\uC2E0, CPM\uC740 \uAD11\uACE0\uC758 1000 \uBDF0 \uB2F9 \uAC00\uACA9\uC744 \uD45C\uD604\uD574\uC900\uB2E4. CPM\uC758 \uC608\uB97C \uB4E4\uBA74 \uB2E4\uC74C\uACFC \uAC19\uB2E4. 1. \n* \uAD11\uACE0\uB97C \uC720\uC9C0\uD558\uB294 \uB370 1500\uB9CC \uC6D0. 2. \n* \uAD11\uACE0\uB97C \uBCF8 \uC0AC\uC6A9\uC790\uB294 240\uB9CC \uBA85. 3. \n* CPM\uC740 \uB2E4\uC74C\uACFC \uAC19\uC774 \uACC4\uC0B0\uD55C\uB2E4. CPM = (1500\uB9CC x 1000)/240\uB9CC = 6250\uC6D0 4. \n* \uD639\uC740 \uB2E4\uC74C\uACFC \uAC19\uC774 \uACC4\uC0B0\uD55C\uB2E4. CPM = 1500\uB9CC / (240\uB9CC/1000) = 6250\uC6D0 \uAD11\uACE0 \uC18C\uBE44\uC790 \uC218\uC640 \uC608\uC0C1 CPM\uC744 \uC54C \uACBD\uC6B0 \uB450 \uBC88\uC9F8 \uC2DD\uC744 \uC0AC\uC6A9\uD558\uB294 \uAC83\uC774 \uB354 \uC27D\uB2E4."@ko . "Cost per mille"@it . . . . . . "CPM (cost per mille, z \u0142ac. mille \u2013 tysi\u0105c, okre\u015Blany tak\u017Ce jako CPT cost per thousand) \u2013 koszt dotarcia do tysi\u0105ca odbiorc\u00F3w, obliczany jest na podstawie liczby ods\u0142on witryny internetowej. Przyk\u0142adowo, je\u015Bli reklama jest sprzedawana z CPM 60 z\u0142, to dotarcie do 1000 odbiorc\u00F3w (tysi\u0105c ods\u0142on) kosztuje 60 z\u0142otych. Jako eCPM (effective CPM) okre\u015Bla si\u0119 wska\u017Anik u\u017Cywany do oceny przychod\u00F3w z kampanii reklamowych opartych na modelach CPC lub CPA (cost per action). Jest to przych\u00F3d z 1000 ods\u0142on reklamy, wyliczany wed\u0142ug wzoru: gdzie \u2013 liczba ods\u0142on."@pl . "Cost per mille (CPM), juga disebut biaya \u2030 dan Cost Per Thousand (CPT) (dalam bahasa Latin mille berarti ribu), adalah yang biasa digunakan dalam iklan. Radio, televisi, koran, majalah, dan iklan daring dapat dibeli atas dasar menunjukkan iklan untuk seribu penonton. Misalnya, $ 1 CPM berarti $1 untuk tampilnya 1000 iklan yang di tampilkan kepada penonton. Metrik (CPM) dihitung dengan membagi biaya penempatan iklan dengan jumlah tayangan (disajikan dalam ribuan) yang dihasilkannya. CPM berguna untuk membandingkan efisiensi relatif dari berbagai peluang iklan atau media dan dalam mengevaluasi biaya keseluruhan kampanye iklan."@in . . . . "1124073262"^^ . . . "El costo por mil es una medida utilizada com\u00FAnmente en la publicidad. Radios, televisi\u00F3n, peri\u00F3dicos, revistas y la publicidad en l\u00EDnea se pueden comprar sobre la base de lo que cuesta mostrar el anuncio a mil espectadores (CPM). Se utiliza en la comercializaci\u00F3n como un punto de referencia para calcular el costo relativo de una campa\u00F1a de publicidad o anuncio de un mensaje en un determinado medio. En lugar de un coste absoluto, CPM calcula que el costo por cada 1000 visitas del anuncio.Lo primero que debes tener claro sobre este acr\u00F3nimo es qu\u00E9 significa \u2018coste por mil\u2018. En este modelo la marca paga cada vez que se vea su anuncio mil veces."@es . "Cost per mil"@ca . . . "CPT, \u0430\u043D\u0433\u043B. Cost per Thousand, \u0426\u0435\u043D\u0430 \u0437\u0430 \u0442\u044B\u0441\u044F\u0447\u0443 \u043A\u043E\u043D\u0442\u0430\u043A\u0442\u043E\u0432, Cost per mille, CPM \u2014 \u0441\u0442\u043E\u0438\u043C\u043E\u0441\u0442\u044C 1000 \u043A\u043E\u043D\u0442\u0430\u043A\u0442\u043E\u0432 \u0441\u043E \u0441\u043B\u0443\u0448\u0430\u0442\u0435\u043B\u044C\u0441\u043A\u043E\u0439, \u0447\u0438\u0442\u0430\u0442\u0435\u043B\u044C\u0441\u043A\u043E\u0439 \u0438\u043B\u0438 \u0437\u0440\u0438\u0442\u0435\u043B\u044C\u0441\u043A\u043E\u0439 \u0430\u0443\u0434\u0438\u0442\u043E\u0440\u0438\u0435\u0439. CPT \u2014 \u043E\u0434\u0438\u043D \u0438\u0437 \u0431\u0430\u0437\u043E\u0432\u044B\u0445 \u043C\u0435\u0434\u0438\u0430\u043F\u043E\u043A\u0430\u0437\u0430\u0442\u0435\u043B\u0435\u0439, \u043A\u043E\u0442\u043E\u0440\u044B\u0439 \u043F\u043E\u0437\u0432\u043E\u043B\u044F\u0435\u0442 \u0441\u0440\u0430\u0432\u043D\u0438\u0442\u044C \u0446\u0435\u043D\u043E\u0432\u0443\u044E \u044D\u0444\u0444\u0435\u043A\u0442\u0438\u0432\u043D\u043E\u0441\u0442\u044C \u0440\u0430\u0437\u043D\u044B\u0445 \u0442\u0438\u043F\u043E\u0432 \u043C\u0435\u0434\u0438\u0430, \u0441\u043F\u043E\u0441\u043E\u0431\u043E\u043C \u043F\u0440\u0438\u0432\u0435\u0434\u0435\u043D\u0438\u044F \u0438\u0445 \u043A \u043E\u0434\u043D\u043E\u043C\u0443 \u043F\u0430\u0440\u0430\u043C\u0435\u0442\u0440\u0443 \u2014 \u0446\u0435\u043D\u0435 \u0437\u0430 \u0442\u044B\u0441\u044F\u0447\u0443 \u043A\u043E\u043D\u0442\u0430\u043A\u0442\u043E\u0432."@ru . .