. "Discourse of renewal is a theory in crisis communication that seeks to establish and emphasize \"learning from the crisis, ethical communication, communication that is prospective in nature, and effective organizational rhetoric.\u201D"@en . . "1071292600"^^ . . "6956"^^ . . . . . "Discourse of renewal"@en . . "55670558"^^ . . . . "Discourse of renewal is a theory in crisis communication that seeks to establish and emphasize \"learning from the crisis, ethical communication, communication that is prospective in nature, and effective organizational rhetoric.\u201D With a prospective approach, Gordon Lippett established the organizational renewal theory that would lead organizations \u201Cto higher stages progressively and to preclude a decline toward a lower stage\u201D of organizational recovery. With the application of discourse of renewal practices, organizations and communities \u201Ccan consider developing a crisis plan and, more important, build their crisis communication skills over time\u201D."@en . . . . . . . .