. . . . 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"\uBC84\uC988 \uB9C8\uCF00\uD305"@ko . . . "\u30D0\u30BA\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0"@ja . "Buzz marketing"@pl . . . . "19013"^^ . . . "Il buzz marketing, detto anche marketing non convenzionale \u00E8 quell'insieme di operazioni di marketing non convenzionale volte ad aumentare il numero e il volume delle conversazioni riguardanti un prodotto o un servizio e, conseguentemente, ad accrescerne la celebrit\u00E0 e la buona reputazione.. Consiste cio\u00E8 nel dare alle persone motivo di parlare di un prodotto, servizio, un'iniziativa e nel facilitare le conversazioni attorno a tale oggetto. Elemento centrale del buzz marketing \u00E8 l'uso del passaparola."@it . . . . "Buzzmarketing je specifick\u00E1 forma marketingu, zam\u011B\u0159en\u00E1 na vyvol\u00E1v\u00E1n\u00ED rozruchu a \u0161\u00ED\u0159en\u00ED reklamn\u00EDho sd\u011Blen\u00ED prost\u0159ednictv\u00EDm tzv. word of mouth. Mezi sou\u010D\u00E1st buzz marketingu lze ozna\u010Dit i vir\u00E1ln\u00ED marketing a astroturfing. definuje buzzmarketing jako n\u00EDzkon\u00E1kladovou formu spont\u00E1nn\u00ED marketingov\u00E9 komunikace vyvolanou vhodn\u011B implementovan\u00FDm podn\u011Btem mezi potenci\u00E1ln\u00ED p\u0159\u00EDznivce, kupuj\u00EDc\u00ED, z\u00E1kazn\u00EDky, u\u017Eivatele a spot\u0159ebitele."@cs . "1124830555"^^ . . . . . "Buzz marketing (marketing plotki, marketing szeptany) \u2013 poj\u0119cie u\u017Cywane w dziedzinie marketingu i reklamy do opisania dzia\u0142a\u0144, jakie podejmuj\u0105 przedsi\u0119biorcy w celu wywo\u0142ania u swoich klient\u00F3w pozytywnych rekomendacji odno\u015Bnie do produktu, marki czy us\u0142ug. Jest to dawanie ludziom powod\u00F3w do rozmawiania o marce, produktach i us\u0142ugach, oraz u\u0142atwianie im nawi\u0105zania tej konwersacji."@pl . "\uBC84\uC988 \uB9C8\uCF00\uD305(\uC601\uC5B4: Marketing buzz)\uC740 \uC785\uC18C\uBB38 \uB9C8\uCF00\uD305\uC758 \uC77C\uC885\uC73C\uB85C, \uC18C\uBE44\uC790\uAC00 \uB9C8\uCF00\uD305 \uBA54\uC2DC\uC9C0\uB97C \uC870\uC7A5\uD558\uB294 \uB370 \uB3C4\uC6C0\uC774 \uB418\uB294 \uC0C1\uD488\uC774\uB098 \uC11C\uBE44\uC2A4\uB97C \uC2A4\uC2A4\uB85C \uC804\uB2EC\uD558\uB294 \uAC83\uC744 \uB9D0\uD55C\uB2E4. \uBC84\uC988 \uB9C8\uCF00\uD305\uC740 \uBCF8\uB798 \uC785\uC73C\uB85C \uC804\uB2EC\uD558\uB294 \uBC29\uC2DD\uC744 \uC758\uBBF8\uD588\uC73C\uB098 \uC6F9 2.0 \uC2DC\uB300 \uB4E4\uC5B4 \uD398\uC774\uC2A4\uBD81, \uD2B8\uC704\uD130, \uC778\uC2A4\uD0C0\uADF8\uB7A8, \uC720\uD29C\uBE0C \uB4F1 \uC18C\uC15C \uBBF8\uB514\uC5B4\uB294 \uBC84\uC988 \uB9C8\uCF00\uD305\uC744 \uC704\uD55C \uC800\uBA85\uD55C \uC18C\uD1B5 \uCC44\uB110\uB85C \uB418\uACE0 \uC788\uB2E4."@ko . . . "19219680"^^ . "\u0627\u0644\u062A\u0633\u0648\u064A\u0642 \u0627\u0644\u0637\u0646\u0627\u0646 (\u0627\u0644\u062A\u0633\u0648\u064A\u0642 \u0639\u0646 \u0637\u0631\u064A\u0642 \u0627\u0644\u0625\u062B\u0627\u0631\u0629 \u0648\u0627\u0644\u062A\u062D\u062F\u062B \u0639\u0646 \u0627\u0644\u0645\u0646\u062A\u062C) \u0623\u0648 \u0627\u0644\u062D\u0645\u0627\u0633\u0629 \u0628\u0628\u0633\u0627\u0637\u0629 -\u0645\u0635\u0637\u0644\u062D \u064A\u064F\u0633\u062A\u062E\u062F\u0645 \u0641\u064A \u0627\u0644\u062A\u0633\u0648\u064A\u0642 \u0627\u0644\u0641\u064A\u0631\u0648\u0633\u064A- \u0647\u0648 \u062A\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062A\u0647\u0644\u0643\u064A\u0646 \u0648\u0645\u0633\u062A\u062E\u062F\u0645\u064A \u0645\u0646\u062A\u062C \u0623\u0648 \u062E\u062F\u0645\u0629\u061B \u0645\u0627 \u064A\u0636\u062E\u0645 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u062A\u0633\u0648\u064A\u0642\u064A\u0629 \u0627\u0644\u0623\u0635\u0644\u064A\u0629 \u0623\u0648 \u064A\u063A\u064A\u0631\u0647\u0627. \u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u0623\u0646 \u062A\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0648\u0627\u0637\u0641\u060C \u0623\u0648 \u0627\u0644\u0637\u0627\u0642\u0629\u060C \u0623\u0648 \u0627\u0644\u062D\u0645\u0627\u0633\u0629\u060C \u0623\u0648 \u0627\u0644\u062A\u0637\u0644\u0639 \u0625\u0644\u0649 \u0645\u0646\u062A\u062C \u0623\u0648 \u062E\u062F\u0645\u0629 \u0645\u0627 \u0625\u064A\u062C\u0627\u0628\u064A\u0629 \u0623\u0648 \u0633\u0644\u0628\u064A\u0629. \u064A\u0645\u0643\u0646 \u0623\u0646 \u064A\u062E\u0644\u0642 \u0645\u0627\u0644\u0643 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062A\u062C\u0627\u0631\u064A\u0629 \u0627\u0644\u0625\u062B\u0627\u0631\u0629 \u0639\u0646 \u0637\u0631\u064A\u0642 \u0646\u0634\u0627\u0637\u0627\u062A \u0627\u0644\u062A\u0633\u0648\u064A\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u064A\u0629\u060C \u0623\u0648 \u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u0623\u0646 \u062A\u0643\u0648\u0646 \u0646\u062A\u064A\u062C\u0629 \u0644\u062D\u062F\u062B \u0645\u0633\u062A\u0642\u0644 \u064A\u062C\u0644\u0628 \u0627\u0644\u062F\u0631\u0627\u064A\u0629 \u0627\u0644\u0627\u062C\u062A\u0645\u0627\u0639\u064A\u0629 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u0627\u062C\u062A\u0645\u0627\u0639\u064A\u0629 \u0623\u0648 \u0627\u0644\u062A\u0642\u0644\u064A\u062F\u064A\u0629 \u0645\u062B\u0644 \u0627\u0644\u0635\u062D\u0641. \u0643\u0627\u0646 \u0645\u0635\u0637\u0644\u062D \u0627\u0644\u062A\u0633\u0648\u064A\u0642 \u0627\u0644\u0637\u0646\u0627\u0646 \u064A\u0631\u0645\u0632 \u0641\u064A \u0627\u0644\u0623\u0635\u0644 \u0625\u0644\u0649 \u0627\u0644\u062A\u0648\u0627\u0635\u0644 \u0627\u0644\u0634\u0641\u0648\u064A\u060C \u0648\u0644\u0643\u0646 \u0641\u064A \u0639\u0635\u0631 \u0648\u064A\u0628 2.0\u060C \u062A\u064F\u0639\u062A\u0628\u0631 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062A\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062C\u062A\u0645\u0627\u0639\u064A \u0645\u062B\u0644 \u0627\u0644\u0641\u064A\u0633\u0628\u0648\u0643\u060C \u0648\u062A\u0648\u064A\u062A\u0631\u060C \u0648\u0625\u0646\u0633\u062A\u063A\u0631\u0627\u0645\u060C \u0648\u064A\u0648\u062A\u064A\u0648\u0628 \u0642\u0646\u0648\u0627\u062A \u0627\u0644\u062A\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0633\u064A\u0637\u0631\u0629 \u062D\u0627\u0644\u064A\u064B\u0627 \u0644\u0644\u062A\u0633\u0648\u064A\u0642 \u0627\u0644\u0637\u0646\u0627\u0646."@ar . . . "Le buzz (terme anglais signifiant \u00AB bourdonnement \u00BB d'insecte) est une technique marketing consistant \u00E0 susciter du bouche \u00E0 oreille autour d'un \u00E9v\u00E9nement, d'un produit ou d'une offre commerciale et, ce faisant, des retomb\u00E9es dans les m\u00E9dias. Le buzz fonctionne selon le principe selon lequel le consommateur potentiel devient lui-m\u00EAme le m\u00E9dia ; le m\u00E9dia devient l'objet de la communication et non son moyen."@fr . . . . "Il buzz marketing, detto anche marketing non convenzionale \u00E8 quell'insieme di operazioni di marketing non convenzionale volte ad aumentare il numero e il volume delle conversazioni riguardanti un prodotto o un servizio e, conseguentemente, ad accrescerne la celebrit\u00E0 e la buona reputazione.. Consiste cio\u00E8 nel dare alle persone motivo di parlare di un prodotto, servizio, un'iniziativa e nel facilitare le conversazioni attorno a tale oggetto. La parola buzz \u00E8, infatti, onomatopeica e richiama il ronzio delle api: in estrema sintesi il buzz marketing rappresenta quindi la possibilit\u00E0 di raggiungere nel minor tempo possibile quello che viene definito \"sciame\", cio\u00E8 un gruppo di utenti per interessi rispetto a un tema o a una categoria di prodotti/servizi. Buzz marketing \u00E8, dunque, la strategia di coloro che, consapevolmente o inconsapevolmente, parlano di beni, aziende o marche e ne diffondono il loro pensiero al riguardo, talvolta utilizzando il web (tramite, ad esempio, blog, forum e social network) . Elemento centrale del buzz marketing \u00E8 l'uso del passaparola."@it . "Buzz marketing"@pt . . . . . "Buzz (marketing)"@fr . . . . . . . . . "\uBC84\uC988 \uB9C8\uCF00\uD305(\uC601\uC5B4: Marketing buzz)\uC740 \uC785\uC18C\uBB38 \uB9C8\uCF00\uD305\uC758 \uC77C\uC885\uC73C\uB85C, \uC18C\uBE44\uC790\uAC00 \uB9C8\uCF00\uD305 \uBA54\uC2DC\uC9C0\uB97C \uC870\uC7A5\uD558\uB294 \uB370 \uB3C4\uC6C0\uC774 \uB418\uB294 \uC0C1\uD488\uC774\uB098 \uC11C\uBE44\uC2A4\uB97C \uC2A4\uC2A4\uB85C \uC804\uB2EC\uD558\uB294 \uAC83\uC744 \uB9D0\uD55C\uB2E4. \uBC84\uC988 \uB9C8\uCF00\uD305\uC740 \uBCF8\uB798 \uC785\uC73C\uB85C \uC804\uB2EC\uD558\uB294 \uBC29\uC2DD\uC744 \uC758\uBBF8\uD588\uC73C\uB098 \uC6F9 2.0 \uC2DC\uB300 \uB4E4\uC5B4 \uD398\uC774\uC2A4\uBD81, \uD2B8\uC704\uD130, \uC778\uC2A4\uD0C0\uADF8\uB7A8, \uC720\uD29C\uBE0C \uB4F1 \uC18C\uC15C \uBBF8\uB514\uC5B4\uB294 \uBC84\uC988 \uB9C8\uCF00\uD305\uC744 \uC704\uD55C \uC800\uBA85\uD55C \uC18C\uD1B5 \uCC44\uB110\uB85C \uB418\uACE0 \uC788\uB2E4."@ko . . . "Buzz marketing \u00E9 um tipo especifico de trabalho de marketing que visa a dissemina\u00E7\u00E3o de propaganda de um produto ou servi\u00E7o atrav\u00E9s de cadeias de consumidores. Conforme Arthur D. Little, \"trata-se de uma das novas estrat\u00E9gias de marketing que encoraja indiv\u00EDduos da sociedade a repassar uma mensagem de marketing para outros, criando potencial para o crescimento exponencial tanto na exposi\u00E7\u00E3o como na influ\u00EAncia da mensagem. Como os v\u00EDrus reais, tais estrat\u00E9gias aproveitam o fen\u00F4meno da r\u00E1pida multiplica\u00E7\u00E3o para levar uma mensagem a milhares e at\u00E9 milh\u00F5es de pessoas\". Hoje todos os profissionais de marketing v\u00EAm enfrentando o mesmo problema: como atingir os consumidores, cada vez mais resistentes \u00E0s propagandas tradicionais, com or\u00E7amentos menores e retorno esperado pelas empresas sempre aumentando? O buzz marketing se profissionalizou exatamente para atender a esta nova demanda. Se antes a dissemina\u00E7\u00E3o de ideias acontecia ao acaso, hoje j\u00E1 \u00E9 poss\u00EDvel criar e monitorar este tipo de a\u00E7\u00E3o de marketing. Diversas empresas j\u00E1 s\u00E3o consideradas cases de sucesso em campanhas de buzz marketing como, por exemplo, a Puma AG, Nike, Post-it, Red Bull, Google, Hotmail, Pulseiras Lance Armstrong, Palm, Harry Potter, Sand\u00E1lias Havaianas, Cerveja Brahma, Kate Spade, Bulgari, , Ford, Nokia, Apple Inc., , 3M, dentre muitas outras."@pt . . "Buzz marketing \u00E9 um tipo especifico de trabalho de marketing que visa a dissemina\u00E7\u00E3o de propaganda de um produto ou servi\u00E7o atrav\u00E9s de cadeias de consumidores. Conforme Arthur D. Little, \"trata-se de uma das novas estrat\u00E9gias de marketing que encoraja indiv\u00EDduos da sociedade a repassar uma mensagem de marketing para outros, criando potencial para o crescimento exponencial tanto na exposi\u00E7\u00E3o como na influ\u00EAncia da mensagem. Como os v\u00EDrus reais, tais estrat\u00E9gias aproveitam o fen\u00F4meno da r\u00E1pida multiplica\u00E7\u00E3o para levar uma mensagem a milhares e at\u00E9 milh\u00F5es de pessoas\"."@pt . . . . "\u30D0\u30BA\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\uFF08\u82F1\u8A9E: Marketing buzz\uFF09\u3068\u306F\u53E3\u30B3\u30DF\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u306E\u6642\u306B\u4F7F\u308F\u308C\u308B\u7528\u8A9E\u3067\u3001\u6D88\u8CBB\u8005\u3084\u30AA\u30EA\u30B8\u30CA\u30EB\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u30E1\u30C3\u30BB\u30FC\u30B8\u3092\u52A9\u9577\u3059\u308B\u306E\u306B\u5F79\u7ACB\u3064\u5546\u54C1\u3084\u30B5\u30FC\u30D3\u30B9\u306E\u30E6\u30FC\u30B6\u30FC\u3001\u6F20\u7136\u3068\u3057\u3066\u3044\u308B\u304C\u80AF\u5B9A\u7684\u306A\u9023\u60F3\u3001\u8208\u596E\u3001\u5546\u54C1\u3084\u30B5\u30FC\u30D3\u30B9\u306E\u4E88\u60F3\u306B\u95A2\u3059\u308B\u5BFE\u8A71\u3092\u610F\u5473\u3059\u308B\u3002\u80AF\u5B9A\u7684\u306A\u53E3\u30B3\u30DF\u306F\u30D0\u30A4\u30E9\u30EB\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u3001\u30D1\u30D6\u30EA\u30C3\u30AF\u30FB\u30EA\u30EC\u30FC\u30B7\u30E7\u30F3\u30BA\u3084Web 2.0\u5A92\u4F53\u4E0A\u306E\u5E83\u544A\u306E\u76EE\u7684\u3068\u3057\u3066\u4E00\u822C\u7684\u3067\u3042\u308B\u3002\u3053\u306E\u7528\u8A9E\u306F\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u624B\u6CD5\u306E\u5B9F\u884C\u3084\u7D50\u679C\u7684\u306B\u751F\u307E\u308C\u308B\u597D\u610F\u306E\u4E21\u65B9\u3092\u610F\u5473\u3057\u3066\u3044\u308B\u3002\u30D0\u30BA\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u306E\u52B9\u679C\u304C\u5F37\u3044(\u307E\u305F\u306F\u3001\u5F37\u304B\u3063\u305F)\u5546\u54C1\u3068\u3057\u3066\u30CF\u30EA\u30FC\u30FB\u30DD\u30C3\u30BF\u30FC\u30B7\u30EA\u30FC\u30BA\u3001\u30D5\u30A9\u30EB\u30AF\u30B9\u30EF\u30FC\u30B2\u30F3\u30FB\u30CB\u30E5\u30FC\u30D3\u30FC\u30C8\u30EB\u3001\u30DD\u30B1\u30C3\u30C8\u30E2\u30F3\u30B9\u30BF\u30FC\u3001\u3084\u30D6\u30EC\u30A2\u30FB\u30A6\u30A3\u30C3\u30C1\u30FB\u30D7\u30ED\u30B8\u30A7\u30AF\u30C8\u306A\u3069\u3092\u6319\u3052\u3089\u308C\u308B\u3002 \u30D0\u30BA\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u3068\u3044\u3046\u7528\u8A9E\u306F\u5143\u3005\u53E3\u982D\u3067\u306E\u30B3\u30DF\u30E5\u30CB\u30B1\u30FC\u30B7\u30E7\u30F3\u304C\u7531\u6765\u3060\u304C\u3001Web 2.0\u4E16\u4EE3\u3067\u306FFacebook\u3084Twitter\u3068\u3044\u3063\u305F\u30BD\u30FC\u30B7\u30E3\u30EB\u30E1\u30C7\u30A3\u30A2\u4E0A\u3067\u30D0\u30BA\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u304C\u751F\u6210\u3055\u308C\u308B\u3002 \u3053\u306E\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u306F\u5546\u54C1\u3084\u30B5\u30FC\u30D3\u30B9\u306E\u5BA3\u4F1D\u3067\u65E2\u5F97\u6A29\u76CA\u3092\u6301\u3064\u3068\u8A8D\u8B58\u3055\u308C\u3066\u3044\u308B\u4F01\u696D\u3088\u308A\u3082\u500B\u4EBA\u3092\u4FE1\u983C\u3057\u3084\u3059\u3044\u7406\u7531\u3067\u6A5F\u80FD\u3057\u3066\u3044\u308B\u3002 \u4F01\u696D\u306F\u30D0\u30BA\u30E2\u30CB\u30BF\u30EA\u30F3\u30B0\u3092\u4F7F\u7528\u3059\u308B\u3053\u3068\u3067\u81EA\u793E\u88FD\u54C1\u306E\u30D0\u30BA\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u3092\u8FFD\u8DE1\u3059\u308B\u3053\u3068\u304C\u53EF\u80FD\u3067\u3042\u308B\u3002\u3044\u304F\u3064\u304B\u306E\u4F01\u696D\u306F\u5E02\u5834\u306B\u30B3\u30DF\u30C3\u30C8\u3059\u308B\u524D\u306B\u81EA\u793E\u88FD\u54C1\u3092\u53D6\u308A\u5DFB\u304F\u8A71\u984C\u3092\u7406\u89E3\u3059\u308B\u305F\u3081\u306B\u5FC5\u8981\u3068\u8003\u3048\u3066\u3044\u308B\u3002"@ja . . "Buzzmarketing"@cs . . "Marketing buzz"@en . . "\u062A\u0633\u0648\u064A\u0642 \u0637\u0646\u0627\u0646"@ar . . "Marketing buzz or simply buzz\u2014a term used in viral marketing\u2014is the interaction of consumers and users of a product or service which amplifies or alters the original marketing message. This emotion, energy, excitement, or anticipation about a product or service can be positive or negative. Buzz can be generated by intentional marketing activities by the brand owner or it can be the result of an independent event that enters public awareness through social or traditional media such as newspapers. Marketing buzz originally referred to oral communication but in the age of Web 2.0, social media such as Facebook, Twitter, Instagram and YouTube are now the dominant communication channels for marketing buzz."@en . "Le buzz (terme anglais signifiant \u00AB bourdonnement \u00BB d'insecte) est une technique marketing consistant \u00E0 susciter du bouche \u00E0 oreille autour d'un \u00E9v\u00E9nement, d'un produit ou d'une offre commerciale et, ce faisant, des retomb\u00E9es dans les m\u00E9dias. Le buzz fonctionne selon le principe selon lequel le consommateur potentiel devient lui-m\u00EAme le m\u00E9dia ; le m\u00E9dia devient l'objet de la communication et non son moyen."@fr . "Mond-tot-mondreclame"@nl . . . . . . . . . . . "Mond-tot-mondreclame, ook wel mondreclame, is een term die in de marketingindustrie gebruikt wordt als niet-medewerkers een product of dienst met elkaar bespreken. Door middel van begrippen als of virale marketing proberen marketeers deze vorm van reclame op gang te brengen. Volgens sommige definities betreft mond-tot-mondreclame een lineair patroon waarbij informatie van zender naar ontvanger overgaat waarna de ontvanger uiteindelijk een nieuwe zender wordt. In deze definitie is het onderscheid tussen mond-tot-mondreclame en een buzz of hype het feit dat niet langer in lineaire patronen over het product gesproken wordt, maar dat opeens iedereen tegen iedereen over het product praat. In andere definities wordt dit onderscheid niet gemaakt en betreft het allebei vormen van mond-tot-mondreclame. Tegenwoordig worden ook publicaties op internet (in zogenaamde weblogs) of e-mails tot mond-tot-mondreclame gerekend, terwijl hier geen gesproken communicatie meer aan te pas komt. Met name deze elektronische vorm wordt door marketeers ook wel gebruikt om mond-tot-mondreclame aan te zwengelen."@nl . . . . . . . . "\u30D0\u30BA\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\uFF08\u82F1\u8A9E: Marketing buzz\uFF09\u3068\u306F\u53E3\u30B3\u30DF\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u306E\u6642\u306B\u4F7F\u308F\u308C\u308B\u7528\u8A9E\u3067\u3001\u6D88\u8CBB\u8005\u3084\u30AA\u30EA\u30B8\u30CA\u30EB\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u30E1\u30C3\u30BB\u30FC\u30B8\u3092\u52A9\u9577\u3059\u308B\u306E\u306B\u5F79\u7ACB\u3064\u5546\u54C1\u3084\u30B5\u30FC\u30D3\u30B9\u306E\u30E6\u30FC\u30B6\u30FC\u3001\u6F20\u7136\u3068\u3057\u3066\u3044\u308B\u304C\u80AF\u5B9A\u7684\u306A\u9023\u60F3\u3001\u8208\u596E\u3001\u5546\u54C1\u3084\u30B5\u30FC\u30D3\u30B9\u306E\u4E88\u60F3\u306B\u95A2\u3059\u308B\u5BFE\u8A71\u3092\u610F\u5473\u3059\u308B\u3002\u80AF\u5B9A\u7684\u306A\u53E3\u30B3\u30DF\u306F\u30D0\u30A4\u30E9\u30EB\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u3001\u30D1\u30D6\u30EA\u30C3\u30AF\u30FB\u30EA\u30EC\u30FC\u30B7\u30E7\u30F3\u30BA\u3084Web 2.0\u5A92\u4F53\u4E0A\u306E\u5E83\u544A\u306E\u76EE\u7684\u3068\u3057\u3066\u4E00\u822C\u7684\u3067\u3042\u308B\u3002\u3053\u306E\u7528\u8A9E\u306F\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u624B\u6CD5\u306E\u5B9F\u884C\u3084\u7D50\u679C\u7684\u306B\u751F\u307E\u308C\u308B\u597D\u610F\u306E\u4E21\u65B9\u3092\u610F\u5473\u3057\u3066\u3044\u308B\u3002\u30D0\u30BA\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u306E\u52B9\u679C\u304C\u5F37\u3044(\u307E\u305F\u306F\u3001\u5F37\u304B\u3063\u305F)\u5546\u54C1\u3068\u3057\u3066\u30CF\u30EA\u30FC\u30FB\u30DD\u30C3\u30BF\u30FC\u30B7\u30EA\u30FC\u30BA\u3001\u30D5\u30A9\u30EB\u30AF\u30B9\u30EF\u30FC\u30B2\u30F3\u30FB\u30CB\u30E5\u30FC\u30D3\u30FC\u30C8\u30EB\u3001\u30DD\u30B1\u30C3\u30C8\u30E2\u30F3\u30B9\u30BF\u30FC\u3001\u3084\u30D6\u30EC\u30A2\u30FB\u30A6\u30A3\u30C3\u30C1\u30FB\u30D7\u30ED\u30B8\u30A7\u30AF\u30C8\u306A\u3069\u3092\u6319\u3052\u3089\u308C\u308B\u3002 \u30D0\u30BA\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u3068\u3044\u3046\u7528\u8A9E\u306F\u5143\u3005\u53E3\u982D\u3067\u306E\u30B3\u30DF\u30E5\u30CB\u30B1\u30FC\u30B7\u30E7\u30F3\u304C\u7531\u6765\u3060\u304C\u3001Web 2.0\u4E16\u4EE3\u3067\u306FFacebook\u3084Twitter\u3068\u3044\u3063\u305F\u30BD\u30FC\u30B7\u30E3\u30EB\u30E1\u30C7\u30A3\u30A2\u4E0A\u3067\u30D0\u30BA\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u304C\u751F\u6210\u3055\u308C\u308B\u3002 \u3053\u306E\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u306F\u5546\u54C1\u3084\u30B5\u30FC\u30D3\u30B9\u306E\u5BA3\u4F1D\u3067\u65E2\u5F97\u6A29\u76CA\u3092\u6301\u3064\u3068\u8A8D\u8B58\u3055\u308C\u3066\u3044\u308B\u4F01\u696D\u3088\u308A\u3082\u500B\u4EBA\u3092\u4FE1\u983C\u3057\u3084\u3059\u3044\u7406\u7531\u3067\u6A5F\u80FD\u3057\u3066\u3044\u308B\u3002 \u4F01\u696D\u306F\u30D0\u30BA\u30E2\u30CB\u30BF\u30EA\u30F3\u30B0\u3092\u4F7F\u7528\u3059\u308B\u3053\u3068\u3067\u81EA\u793E\u88FD\u54C1\u306E\u30D0\u30BA\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u3092\u8FFD\u8DE1\u3059\u308B\u3053\u3068\u304C\u53EF\u80FD\u3067\u3042\u308B\u3002\u3044\u304F\u3064\u304B\u306E\u4F01\u696D\u306F\u5E02\u5834\u306B\u30B3\u30DF\u30C3\u30C8\u3059\u308B\u524D\u306B\u81EA\u793E\u88FD\u54C1\u3092\u53D6\u308A\u5DFB\u304F\u8A71\u984C\u3092\u7406\u89E3\u3059\u308B\u305F\u3081\u306B\u5FC5\u8981\u3068\u8003\u3048\u3066\u3044\u308B\u3002"@ja . . . "Buzz marketing (marketing plotki, marketing szeptany) \u2013 poj\u0119cie u\u017Cywane w dziedzinie marketingu i reklamy do opisania dzia\u0142a\u0144, jakie podejmuj\u0105 przedsi\u0119biorcy w celu wywo\u0142ania u swoich klient\u00F3w pozytywnych rekomendacji odno\u015Bnie do produktu, marki czy us\u0142ug. Jest to dawanie ludziom powod\u00F3w do rozmawiania o marce, produktach i us\u0142ugach, oraz u\u0142atwianie im nawi\u0105zania tej konwersacji. Marketing szeptany jest cenion\u0105 form\u0105 promocji, ze wzgl\u0119du na du\u017C\u0105 wiarygodno\u015B\u0107 komunikat\u00F3w przekazywanych przez konsument\u00F3w. Ludzie s\u0105 bardziej sk\u0142onni wierzy\u0107 pozytywnym opiniom swoich znajomych na temat produktu, kt\u00F3rego u\u017Cywali, ni\u017C np. reklamom telewizyjnym. Opr\u00F3cz kontaktu twarz\u0105 w twarz, doskona\u0142ym medium do rozprzestrzeniania si\u0119 marketingu buzz jest Internet. Ekspansja serwis\u00F3w Web 2.0, na kt\u00F3rych to u\u017Cytkownicy s\u0105 odpowiedzialni za tworzenie tre\u015Bci, bardzo u\u0142atwia wymian\u0119 opinii i rekomendacji odno\u015Bnie do d\u00F3br konsumpcyjnych."@pl . . . . . . . . "Buzz marketing"@it . "Mond-tot-mondreclame, ook wel mondreclame, is een term die in de marketingindustrie gebruikt wordt als niet-medewerkers een product of dienst met elkaar bespreken. Door middel van begrippen als of virale marketing proberen marketeers deze vorm van reclame op gang te brengen. Tegenwoordig worden ook publicaties op internet (in zogenaamde weblogs) of e-mails tot mond-tot-mondreclame gerekend, terwijl hier geen gesproken communicatie meer aan te pas komt. Met name deze elektronische vorm wordt door marketeers ook wel gebruikt om mond-tot-mondreclame aan te zwengelen."@nl . . . . . "Marketing buzz or simply buzz\u2014a term used in viral marketing\u2014is the interaction of consumers and users of a product or service which amplifies or alters the original marketing message. This emotion, energy, excitement, or anticipation about a product or service can be positive or negative. Buzz can be generated by intentional marketing activities by the brand owner or it can be the result of an independent event that enters public awareness through social or traditional media such as newspapers. Marketing buzz originally referred to oral communication but in the age of Web 2.0, social media such as Facebook, Twitter, Instagram and YouTube are now the dominant communication channels for marketing buzz."@en . . . . . . "Buzzmarketing je specifick\u00E1 forma marketingu, zam\u011B\u0159en\u00E1 na vyvol\u00E1v\u00E1n\u00ED rozruchu a \u0161\u00ED\u0159en\u00ED reklamn\u00EDho sd\u011Blen\u00ED prost\u0159ednictv\u00EDm tzv. word of mouth. Mezi sou\u010D\u00E1st buzz marketingu lze ozna\u010Dit i vir\u00E1ln\u00ED marketing a astroturfing. definuje buzzmarketing jako n\u00EDzkon\u00E1kladovou formu spont\u00E1nn\u00ED marketingov\u00E9 komunikace vyvolanou vhodn\u011B implementovan\u00FDm podn\u011Btem mezi potenci\u00E1ln\u00ED p\u0159\u00EDznivce, kupuj\u00EDc\u00ED, z\u00E1kazn\u00EDky, u\u017Eivatele a spot\u0159ebitele. Snaha o dosa\u017Een\u00ED buzzmarketingov\u00E9ho efektu je motivov\u00E1na dlouhodob\u00FDm trendem sni\u017Eov\u00E1n\u00ED \u00FA\u010Dinku tradi\u010Dn\u00EDch reklamn\u00EDch n\u00E1stroj\u016F a z\u00E1rove\u0148 zvy\u0161ov\u00E1n\u00EDm cen za jejich vyu\u017E\u00EDv\u00E1n\u00ED. Podstatou \u00FA\u010Dinnosti buzzmarketingu je vytvo\u0159en\u00ED siln\u00E9ho (z\u00E1bavn\u00E9ho, vtipn\u00E9ho, \u0161okuj\u00EDc\u00EDho, kontroverzn\u00EDho) p\u0159\u00EDb\u011Bhu, jeho\u017E zprost\u0159edkov\u00E1n\u00EDm spot\u0159ebitel vyvol\u00E1v\u00E1 z\u00E1jem sv\u00E9ho okol\u00ED. Pokud je buzzmarketingov\u00E1 kampa\u0148 opravdu \u00FAsp\u011B\u0161n\u00E1, m\u00E9dia (televize, r\u00E1dia) se o jej\u00ED masov\u00E9 roz\u0161\u00ED\u0159en\u00ED postaraj\u00ED sama. Tato reklama m\u016F\u017Ee b\u00FDt nejlevn\u011Bj\u0161\u00ED formou reklamy v\u016Fbec, av\u0161ak o to n\u00E1ro\u010Dn\u011Bj\u0161\u00ED je na p\u0159\u00EDpravu a vymy\u0161len\u00ED samotn\u00E9 koncepce. Nejd\u016Fle\u017Eit\u011Bj\u0161\u00ED je nab\u00EDdnout lidem t\u00E9ma, kter\u00E9 je zaujme nebo pobav\u00ED natolik, aby sd\u011Blen\u00ED roz\u0161\u00ED\u0159ili mezi sv\u00E9 p\u0159\u00E1tele. T\u011Bch \u00FAsp\u011B\u0161n\u011Bj\u0161\u00EDch kampan\u00ED se potom chyt\u00ED i m\u00E9dia, novin\u00E1\u0159i, televize, r\u00E1dia. Buzz v drtiv\u00E9 v\u011Bt\u0161in\u011B vznik\u00E1 s\u00E1m, nicm\u00E9n\u011B jeho r\u016Fst a \u0161\u00ED\u0159en\u00ED je mo\u017En\u00E9 um\u011Ble \u017Eivit."@cs . . . .