. . . . "8890"^^ . "Organizational storytelling (also known as business storytelling) is a concept in management and organization studies. It recognises the special place of narration in human communication, making narration \"the foundation of discursive thought and the possibility of acting in common.\" This follows the narrative paradigm, a view of human communication based on the conception of persons as homo narrans. Business organisations explicitly value \"hard\" knowledge that can be classified, categorized, calculated, analyzed, etc., practical know-how (explicit and tacit) and (social connections). In contrast, storytelling employs ancient means of passing wisdom and culture through informal stories and anecdotes. The narrative is said to be more \"synthetic\" than \"analytic\", and help to: share norms and values, develop trust and commitment, share tacit knowledge, facilitate unlearning, and generate emotional connections. Storytelling is an ingredient to make an idea \"stick\". While storytelling is a key ingredient in great advertising, organizational storytelling caters to a very different audience. It deals with human beings in organizations connecting, engaging and inspiring other stakeholders using stories and story structures in their communication."@en . . . . . . . . "Organizational storytelling"@en . . "Storytelling (n\u00E4ringsliv)"@sv . "\u0633\u0631\u062F \u0627\u0644\u0642\u0635\u0635 \u0627\u0644\u062A\u0646\u0638\u064A\u0645\u064A\u0629 \u0647\u0648 \u0645\u0641\u0647\u0648\u0645 \u0641\u064A \u0627\u0644\u062F\u0631\u0627\u0633\u0627\u062A \u0627\u0644\u0625\u062F\u0627\u0631\u064A\u0629 \u0648\u0627\u0644\u062A\u0646\u0638\u064A\u0645\u064A\u0629. \u064A\u0639\u062A\u0631\u0641 \u0628\u0627\u0644\u0645\u0643\u0627\u0646\u0629 \u0627\u0644\u062E\u0627\u0635\u0629 \u0644\u0644\u0633\u0631\u062F \u0641\u064A \u0627\u0644\u0627\u062A\u0635\u0627\u0644 \u0627\u0644\u0628\u0634\u0631\u064A\u060C \u0645\u0645\u0627 \u064A\u062C\u0639\u0644 \u0627\u0644\u0633\u0631\u062F \"\u0623\u0633\u0627\u0633 \u0627\u0644\u0641\u0643\u0631 \u0627\u0644\u062E\u0637\u0627\u0628\u064A \u0648\u0625\u0645\u0643\u0627\u0646\u064A\u0629 \u0627\u0644\u062A\u0635\u0631\u0641 \u0628\u0634\u0643\u0644 \u0645\u0634\u062A\u0631\u0643. \u0647\u0630\u0627 \u064A\u062A\u0628\u0639 \u0627\u0644\u0646\u0645\u0648\u0630\u062C \u0627\u0644\u0633\u0631\u062F\u064A\u060C \u0648\u062C\u0647\u0629 \u0646\u0638\u0631 \u0644\u0644\u062A\u0648\u0627\u0635\u0644 \u0627\u0644\u0628\u0634\u0631\u064A \u062A\u0642\u0648\u0645 \u0639\u0644\u0649 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0623\u0634\u062E\u0627\u0635 \u0639\u0644\u0649 \u0623\u0646\u0647\u0645 \u0646\u0627\u0631\u0627\u0646\u0633 \u0647\u0648\u0645\u0648. \u0641\u064A \u062D\u064A\u0646 \u0623\u0646 \u0633\u0631\u062F \u0627\u0644\u0642\u0635\u0635 \u0647\u0648 \u0639\u0646\u0635\u0631 \u0623\u0633\u0627\u0633\u064A \u0641\u064A \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062A \u0627\u0644\u0631\u0627\u0626\u0639\u0629\u060C \u0625\u0644\u0627 \u0623\u0646 \u0633\u0631\u062F \u0627\u0644\u0642\u0635\u0635 \u0627\u0644\u062A\u0646\u0638\u064A\u0645\u064A\u0629 \u064A\u0644\u0628\u064A \u0627\u062D\u062A\u064A\u0627\u062C\u0627\u062A \u062C\u0645\u0647\u0648\u0631 \u0645\u062E\u062A\u0644\u0641 \u062A\u0645\u0627\u0645\u064B\u0627. \u0625\u0646\u0647 \u064A\u062A\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0628\u0634\u0631 \u0641\u064A \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062A \u0627\u0644\u062A\u064A \u062A\u0631\u0628\u0637 \u0648\u062A\u0634\u0627\u0631\u0643 \u0648\u062A\u0644\u0647\u0645 \u0623\u0635\u062D\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062D\u0629 \u0627\u0644\u0645\u0634\u062A\u0631\u0643\u0629 \u0627\u0644\u0622\u062E\u0631\u064A\u0646 \u0628\u0627\u0633\u062A\u062E\u062F\u0627\u0645 \u0627\u0644\u0642\u0635\u0635 \u0648\u0647\u064A\u0627\u0643\u0644 \u0627\u0644\u0642\u0635\u0635 \u0641\u064A \u062A\u0648\u0627\u0635\u0644\u0647\u0645 \u0645\u0639 \u0627\u0644\u0622\u062E\u0631\u064A\u0646."@ar . . . . "\u0631\u0648\u0627\u064A\u0629 \u0627\u0644\u0642\u0635\u0635 \u0627\u0644\u062A\u0646\u0638\u064A\u0645\u064A\u0629"@ar . . . . "Storytelling \u00E4r en gren inom marknadsf\u00F6rings- och upplevelseindustrin som g\u00E5r ut p\u00E5 att bygga f\u00F6rs\u00E4ljningen f\u00F6r exempelvis en restaurang eller ett hotell kring en historia. Dramaturgin bygger p\u00E5 n\u00E5got som folk vet, tror sig veta eller k\u00E4nner igen. Syftet \u00E4r att f\u00F6rst\u00E4rka och f\u00F6rh\u00F6ja upplevelsen av ett varum\u00E4rke, ett f\u00F6retag eller en organisation. Storytelling har blivit n\u00E5got av ett modeord.[n\u00E4r?] Egentligen handlar det om en gammal tradition av att ber\u00E4tta i ord, bilder, symboler och k\u00E4nslor."@sv . . . . "L\u2019approche narrative des organisations,apparue dans les ann\u00E9es 1970 r\u00E9f\u00E8re \u00E0 l'analyse narrative des organisations. Les acquis et les limites de cette approche sont toujours discut\u00E9s parmi les chercheurs. Au croisement de la th\u00E9orie des organisations et des sciences de la communication, elle envisage la narration comme un mode rendant possible l'explication et l'action dans le contexte de son organisation. De nombreux auteurs ont soulign\u00E9 la place particuli\u00E8re de la narration dans la communication humaine, faisant de la narration \u00AB le fondement de la pens\u00E9e discursive et de la possibilit\u00E9 d'agir en commun \u00BB. D'apr\u00E8s ces auteurs, la narration fait appel tant \u00E0 la raison qu'aux \u00E9motions et porte donc \u00E0 la fois sur les valeurs et sur les faits. La narration est puissante dans le r\u00E9cit du chan"@fr . . . "Storytelling \u00E4r en gren inom marknadsf\u00F6rings- och upplevelseindustrin som g\u00E5r ut p\u00E5 att bygga f\u00F6rs\u00E4ljningen f\u00F6r exempelvis en restaurang eller ett hotell kring en historia. Dramaturgin bygger p\u00E5 n\u00E5got som folk vet, tror sig veta eller k\u00E4nner igen. Syftet \u00E4r att f\u00F6rst\u00E4rka och f\u00F6rh\u00F6ja upplevelsen av ett varum\u00E4rke, ett f\u00F6retag eller en organisation. Storytelling har blivit n\u00E5got av ett modeord.[n\u00E4r?] Egentligen handlar det om en gammal tradition av att ber\u00E4tta i ord, bilder, symboler och k\u00E4nslor. Arbetet med storytelling mynnar ut i en emotionell aff\u00E4rsplan, som utifr\u00E5n visar v\u00E4gen f\u00F6r ber\u00E4ttelsen om ett varum\u00E4rke. N\u00E4r det \u00E4r klart faller \u00F6vriga bitar p\u00E5 plats. Inredningen blir sj\u00E4lvklar, liksom marknadsf\u00F6ring, grafisk formgivning och \u00F6vriga detaljer. \u00C4ven personalens beteende och attityd v\u00E4xer fram ur manuset. Storytelling har historiskt sett fr\u00E4mst anv\u00E4nts inom hotell-, restaurang- och destinationsbranschen , men numera anv\u00E4nds tekniken av alla f\u00F6retag som anser sig tillh\u00F6ra upplevelseindustrin."@sv . 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\u0623\u0635\u062D\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062D\u0629 \u0627\u0644\u0645\u0634\u062A\u0631\u0643\u0629 \u0627\u0644\u0622\u062E\u0631\u064A\u0646 \u0628\u0627\u0633\u062A\u062E\u062F\u0627\u0645 \u0627\u0644\u0642\u0635\u0635 \u0648\u0647\u064A\u0627\u0643\u0644 \u0627\u0644\u0642\u0635\u0635 \u0641\u064A \u062A\u0648\u0627\u0635\u0644\u0647\u0645 \u0645\u0639 \u0627\u0644\u0622\u062E\u0631\u064A\u0646."@ar . . . . . "Organizational storytelling (also known as business storytelling) is a concept in management and organization studies. It recognises the special place of narration in human communication, making narration \"the foundation of discursive thought and the possibility of acting in common.\" This follows the narrative paradigm, a view of human communication based on the conception of persons as homo narrans."@en . "Approche narrative des organisations"@fr . "1063075362"^^ . . "L\u2019approche narrative des organisations,apparue dans les ann\u00E9es 1970 r\u00E9f\u00E8re \u00E0 l'analyse narrative des organisations. Les acquis et les limites de cette approche sont toujours discut\u00E9s parmi les chercheurs. Au croisement de la th\u00E9orie des organisations et des sciences de la communication, elle envisage la narration comme un mode rendant possible l'explication et l'action dans le contexte de son organisation. De nombreux auteurs ont soulign\u00E9 la place particuli\u00E8re de la narration dans la communication humaine, faisant de la narration \u00AB le fondement de la pens\u00E9e discursive et de la possibilit\u00E9 d'agir en commun \u00BB. D'apr\u00E8s ces auteurs, la narration fait appel tant \u00E0 la raison qu'aux \u00E9motions et porte donc \u00E0 la fois sur les valeurs et sur les faits. La narration est puissante dans le r\u00E9cit du changement parce qu'elle permet d'articuler des \u00E9l\u00E9ments \u00E0 travers la . Selon Giroux et Marroquin, la narration peut \u00EAtre vue comme un texte, c'est-\u00E0-dire un produit fini, lui-m\u00EAme \u00E9tudi\u00E9 par le chercheur, ou comme un acte de communication, un processus de storytelling, c'est-\u00E0-dire un ph\u00E9nom\u00E8ne collectif o\u00F9 plusieurs voix se contredisent ou se renforcent."@fr . . . . . "2675069"^^ . . . . . . . . . . . . .