. . "\uD398\uB974\uC18C\uB098(persona, \uBCF5\uC218\uD615 personas)\uB294 \uC5B4\uB5A4 \uC81C\uD488 \uD639\uC740 \uC11C\uBE44\uC2A4\uB97C \uC0AC\uC6A9\uD560 \uB9CC\uD55C \uBAA9\uD45C \uC778\uAD6C \uC9D1\uB2E8 \uC548\uC5D0 \uC788\uB294 \uB2E4\uC591\uD55C \uC0AC\uC6A9\uC790 \uC720\uD615\uB4E4\uC744 \uB300\uD45C\uD558\uB294 \uAC00\uC0C1\uC758 \uC778\uBB3C\uC774\uB2E4. \uD398\uB974\uC18C\uB098\uB294 \uC5B4\uB5A4 \uC81C\uD488\uC774\uB098 \uD639\uC740 \uC11C\uBE44\uC2A4\uB97C \uAC1C\uBC1C\uD558\uAE30 \uC704\uD558\uC5EC \uC2DC\uC7A5\uACFC \uD658\uACBD \uADF8\uB9AC\uACE0 \uC0AC\uC6A9\uC790\uB4E4\uC744 \uC774\uD574\uD558\uAE30 \uC704\uD574 \uC0AC\uC6A9\uB418\uB294\uB370 \uC5B4\uB5A4 \uD2B9\uC815\uD55C \uC0C1\uD669\uACFC \uD658\uACBD\uC18D\uC5D0\uC11C \uC5B4\uB5A4 \uC804\uD615\uC801\uC778 \uC778\uBB3C\uC774 \uC5B4\uB5BB\uAC8C \uD589\uB3D9\uD560 \uAC83\uC778\uAC00\uC5D0 \uB300\uD55C \uC608\uCE21\uC744 \uC704\uD574 \uC2E4\uC81C \uC0AC\uC6A9\uC790 \uC790\uB8CC\uB97C \uBC14\uD0D5\uC73C\uB85C \uAC1C\uC778\uC758 \uAC1C\uC131\uC744 \uBD80\uC5EC\uD558\uC5EC \uB9CC\uB4E4\uC5B4\uC9C4\uB2E4. \uD398\uB974\uC18C\uB098\uB294 \uAC00\uC0C1\uC758 \uC778\uBB3C\uC744 \uBB18\uC0AC\uD558\uACE0 \uADF8 \uC778\uBB3C\uC758 \uBC30\uACBD\uACFC \uD658\uACBD \uB4F1\uC744 \uC124\uBA85\uD558\uB294 \uBB38\uC11C\uB85C \uAFB8\uBA70\uC9C0\uB294\uB370 \uAC00\uC0C1\uC758 \uC774\uB984, \uBAA9\uD45C, \uD3C9\uC18C\uC5D0 \uB290\uB07C\uB294 \uBD88\uD3B8\uD568, \uADF8 \uC778\uBB3C\uC774 \uAC00\uC9C0\uB294 \uD544\uC694 \uB2C8\uC988\uB4F1\uC73C\uB85C \uAD6C\uC131\uB41C\uB2E4. \uC18C\uD504\uD2B8\uC6E8\uC5B4 \uAC1C\uBC1C, \uAC00\uC804\uC81C\uD488 \uAC1C\uBC1C, \uC778\uD130\uB809\uC158 \uB514\uC790\uC778 \uAC1C\uBC1C \uB4F1\uC758 \uBD84\uC57C\uC5D0\uC11C \uC0AC\uC6A9\uC790 \uC5F0\uAD6C\uC758 \uD55C \uBC29\uBC95\uACFC \uB9C8\uCF00\uD305 \uC804\uB7B5 \uC218\uB9BD\uC744 \uC704\uD55C \uC790\uB8CC\uB85C \uB9CE\uC774 \uC774\uC6A9\uB418\uACE0 \uC788\uB2E4."@ko . . . . . "Persona (marketing)"@fr . . . . "Personas s\u00E3o personagens fict\u00EDcios criados para representar os diferentes tipos de usu\u00E1rio dentro de um alvo demogr\u00E1fico, atitude e/ou comportamento definido que poderia utilizar um site, uma marca ou produto de um modo similar. Personas s\u00E3o uma ferramenta ou m\u00E9todo de segmenta\u00E7\u00E3o de mercado. O termo persona \u00E9 usado amplamente em aplica\u00E7\u00F5es online e tecnol\u00F3gicas, bem como em publicidade, onde outros termos como retratos de pena tamb\u00E9m podem ser usados. S\u00E3o \u00FAteis para considera\u00E7\u00E3o dos objetivos, desejos e limita\u00E7\u00F5es de usu\u00E1rios e compradores de marcas com o objetivo de ajudar a guiar decis\u00F5es sobre um servi\u00E7o, produto ou espa\u00E7o de intera\u00E7\u00E3o tais como caracter\u00EDsticas, intera\u00E7\u00F5es e o design visual de sites web. Personas s\u00E3o frequentemente usadas como parte de um processo de para projetagem de software e tamb\u00E9m s\u00E3o considerados uma parte do design de intera\u00E7\u00E3o (IxD), tem sido usados no design industrial e mais recentemente para finalidades de marketing online. Personas \u00E9 uma ferramenta de usabilidade que utiliza pessoas fict\u00EDcias para representar usu\u00E1rios de um site ou produto. Personas \u00E9 utilizado em projetos centrados no usu\u00E1rio, definindo os objetivos e desejos dos reais usu\u00E1rios, orientando decis\u00F5es como: a interface, a navega\u00E7\u00E3o, os recursos e demais elementos do projeto de design. A cria\u00E7\u00E3o da persona \u00E9 muito mais espec\u00EDfica e demanda muito mais tempo do que a defini\u00E7\u00E3o do p\u00FAblico alvo. \u00C9 como se o p\u00FAblico alvo fosse o esbo\u00E7o e a persona o trabalho finalizado."@pt . . . "Persona (experiencia de usuario)"@es . "4250783"^^ . . . . "\uD398\uB974\uC18C\uB098 (\uBC29\uBC95\uB860)"@ko . . . . . "\uD398\uB974\uC18C\uB098(persona, \uBCF5\uC218\uD615 personas)\uB294 \uC5B4\uB5A4 \uC81C\uD488 \uD639\uC740 \uC11C\uBE44\uC2A4\uB97C \uC0AC\uC6A9\uD560 \uB9CC\uD55C \uBAA9\uD45C \uC778\uAD6C \uC9D1\uB2E8 \uC548\uC5D0 \uC788\uB294 \uB2E4\uC591\uD55C \uC0AC\uC6A9\uC790 \uC720\uD615\uB4E4\uC744 \uB300\uD45C\uD558\uB294 \uAC00\uC0C1\uC758 \uC778\uBB3C\uC774\uB2E4. \uD398\uB974\uC18C\uB098\uB294 \uC5B4\uB5A4 \uC81C\uD488\uC774\uB098 \uD639\uC740 \uC11C\uBE44\uC2A4\uB97C \uAC1C\uBC1C\uD558\uAE30 \uC704\uD558\uC5EC \uC2DC\uC7A5\uACFC \uD658\uACBD \uADF8\uB9AC\uACE0 \uC0AC\uC6A9\uC790\uB4E4\uC744 \uC774\uD574\uD558\uAE30 \uC704\uD574 \uC0AC\uC6A9\uB418\uB294\uB370 \uC5B4\uB5A4 \uD2B9\uC815\uD55C \uC0C1\uD669\uACFC \uD658\uACBD\uC18D\uC5D0\uC11C \uC5B4\uB5A4 \uC804\uD615\uC801\uC778 \uC778\uBB3C\uC774 \uC5B4\uB5BB\uAC8C \uD589\uB3D9\uD560 \uAC83\uC778\uAC00\uC5D0 \uB300\uD55C \uC608\uCE21\uC744 \uC704\uD574 \uC2E4\uC81C \uC0AC\uC6A9\uC790 \uC790\uB8CC\uB97C \uBC14\uD0D5\uC73C\uB85C \uAC1C\uC778\uC758 \uAC1C\uC131\uC744 \uBD80\uC5EC\uD558\uC5EC \uB9CC\uB4E4\uC5B4\uC9C4\uB2E4. \uD398\uB974\uC18C\uB098\uB294 \uAC00\uC0C1\uC758 \uC778\uBB3C\uC744 \uBB18\uC0AC\uD558\uACE0 \uADF8 \uC778\uBB3C\uC758 \uBC30\uACBD\uACFC \uD658\uACBD \uB4F1\uC744 \uC124\uBA85\uD558\uB294 \uBB38\uC11C\uB85C \uAFB8\uBA70\uC9C0\uB294\uB370 \uAC00\uC0C1\uC758 \uC774\uB984, \uBAA9\uD45C, \uD3C9\uC18C\uC5D0 \uB290\uB07C\uB294 \uBD88\uD3B8\uD568, \uADF8 \uC778\uBB3C\uC774 \uAC00\uC9C0\uB294 \uD544\uC694 \uB2C8\uC988\uB4F1\uC73C\uB85C \uAD6C\uC131\uB41C\uB2E4. \uC18C\uD504\uD2B8\uC6E8\uC5B4 \uAC1C\uBC1C, \uAC00\uC804\uC81C\uD488 \uAC1C\uBC1C, \uC778\uD130\uB809\uC158 \uB514\uC790\uC778 \uAC1C\uBC1C \uB4F1\uC758 \uBD84\uC57C\uC5D0\uC11C \uC0AC\uC6A9\uC790 \uC5F0\uAD6C\uC758 \uD55C \uBC29\uBC95\uACFC \uB9C8\uCF00\uD305 \uC804\uB7B5 \uC218\uB9BD\uC744 \uC704\uD55C \uC790\uB8CC\uB85C \uB9CE\uC774 \uC774\uC6A9\uB418\uACE0 \uC788\uB2E4."@ko . . "\u30DA\u30EB\u30BD\u30CA(persona)\u3068\u306F\u3001\u30E6\u30FC\u30B6\u30FC\u4E2D\u5FC3\u8A2D\u8A08\u3084\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u306B\u304A\u3044\u3066\u3001\u30B5\u30A4\u30C8\u3001\u30D6\u30E9\u30F3\u30C9\u3001\u88FD\u54C1\u3092\u4F7F\u7528\u3059\u308B\u5178\u578B\u7684\u306A\u30E6\u30FC\u30B6\u30FC\u3092\u8868\u3059\u305F\u3081\u306B\u4F5C\u6210\u3055\u308C\u305F\u4EEE\u60F3\u7684\u306A\u4EBA\u7269\u50CF\u306E\u3053\u3068\u3067\u3042\u308B\u3002\u7A2E\u985E\u306B\u5FDC\u3058\u3066\u3001\u30E6\u30FC\u30B6\u30FC\u30DA\u30EB\u30BD\u30CA\u3001\u30AB\u30B9\u30BF\u30DE\u30FC\u30DA\u30EB\u30BD\u30CA\u3001\u30D0\u30A4\u30E4\u30FC\u30DA\u30EB\u30BD\u30CA\u3068\u3082\u547C\u3070\u308C\u308B\u3002\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u62C5\u5F53\u8005\u306F\u3001\u30DA\u30EB\u30BD\u30CA\u3092\u3001\u7279\u5B9A\u306E\u30BB\u30B0\u30E1\u30F3\u30C8\u3092\u4EE3\u8868\u3059\u308B\u3088\u3046\u306B\u5B9A\u6027\u7684\u30DA\u30EB\u30BD\u30CA\u3092\u69CB\u7BC9\u3059\u308B\u30DE\u30FC\u30B1\u30C3\u30C8\u30BB\u30B0\u30E1\u30F3\u30C6\u30FC\u30B7\u30E7\u30F3\u3068\u5171\u306B\u4F7F\u7528\u3059\u308B\u3053\u3068\u304C\u3042\u308B\u3002\u30DA\u30EB\u30BD\u30CA\u3068\u3044\u3046\u7528\u8A9E\u306F\u3001\u30CD\u30C3\u30C8\u30EF\u30FC\u30AF\u3084\u30B3\u30F3\u30D4\u30E5\u30FC\u30BF\u306E\u30A2\u30D7\u30EA\u30B1\u30FC\u30B7\u30E7\u30F3\u3060\u3051\u3067\u306A\u304F\u3001\uFF08\u30A2\u30CA\u30ED\u30B0\u7684\u306A\uFF09\u5E83\u544A\u3067\u3082\u5E83\u304F\u4F7F\u308F\u308C\u3066\u304A\u308A\u3001\u305D\u306E\u5834\u5408\u306F\u300C\u30DA\u30F3\u30FB\u30DD\u30FC\u30C8\u30EC\u30FC\u30C8\u300D(pen portrait)\u306E\u3088\u3046\u306A\u4ED6\u306E\u7528\u8A9E\u304C\u4F7F\u308F\u308C\u308B\u3053\u3068\u3082\u3042\u308B\u3002 \u30DA\u30EB\u30BD\u30CA\u306F\u3001\u30D6\u30E9\u30F3\u30C9\u306E\u30D0\u30A4\u30E4\u30FC\u3084\u30E6\u30FC\u30B6\u30FC\u306E\u76EE\u7684\u3001\u6B32\u6C42\u3001\u9650\u754C\u3092\u8003\u616E\u3057\u3066\u3001\u30B5\u30FC\u30D3\u30B9\u3001\u88FD\u54C1\u3001\u30A6\u30A7\u30D6\u30B5\u30A4\u30C8\u306E\u6A5F\u80FD\u3001\u30A4\u30F3\u30BF\u30E9\u30AF\u30B7\u30E7\u30F3\u3001\u30D3\u30B8\u30E5\u30A2\u30EB\u30C7\u30B6\u30A4\u30F3\u306A\u3069\u306E\u30A4\u30F3\u30BF\u30E9\u30AF\u30B7\u30E7\u30F3\u7A7A\u9593\u306B\u3064\u3044\u3066\u306E\u610F\u601D\u6C7A\u5B9A\u3092\u5C0E\u304F\u306E\u306B\u5F79\u7ACB\u3064\u3002\u30DA\u30EB\u30BD\u30CA\u306F\u3001\u30BD\u30D5\u30C8\u30A6\u30A7\u30A2\u3092\u8A2D\u8A08\u3059\u308B\u305F\u3081\u306E\u30E6\u30FC\u30B6\u30FC\u4E2D\u5FC3\u8A2D\u8A08\u30D7\u30ED\u30BB\u30B9\u306E\u4E00\u90E8\u3068\u3057\u3066\u4F7F\u7528\u3055\u308C\u308B\u3053\u3068\u3082\u3042\u308A\u3001\u30A4\u30F3\u30BF\u30E9\u30AF\u30B7\u30E7\u30F3\u30C7\u30B6\u30A4\u30F3(IxD)\u306E\u4E00\u90E8\u3068\u8003\u3048\u3089\u308C\u3066\u3044\u308B\u3002\u5DE5\u696D\u30C7\u30B6\u30A4\u30F3\u306E\u307B\u304B\u3001\u6700\u8FD1\u3067\u306F\u30AA\u30F3\u30E9\u30A4\u30F3\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u306E\u305F\u3081\u306B\u3082\u4F7F\u7528\u3055\u308C\u3066\u3044\u308B\u3002 \u30E6\u30FC\u30B6\u30FC\u30DA\u30EB\u30BD\u30CA\u306F\u3001\u306E\u4EEE\u8AAC\u30B0\u30EB\u30FC\u30D7\u306E\u76EE\u7684\u3068\u884C\u52D5\u3092\u8868\u73FE\u3057\u305F\u3082\u306E\u3067\u3042\u308B\u3002\u307B\u3068\u3093\u3069\u306E\u5834\u5408\u3001\u30DA\u30EB\u30BD\u30CA\u306F\u3001\u30E6\u30FC\u30B6\u30FC\u306B\u5BFE\u3059\u308B\u30A4\u30F3\u30BF\u30D3\u30E5\u30FC\u304B\u3089\u53CE\u96C6\u3057\u305F\u30C7\u30FC\u30BF\u304B\u3089\u751F\u6210\u3055\u308C\u308B\u3002\u30DA\u30EB\u30BD\u30CA\u306F\u3001\u884C\u52D5\u30D1\u30BF\u30FC\u30F3\u3001\u76EE\u7684\u3001\u30B9\u30AD\u30EB\u3001\u614B\u5EA6\u306A\u3069\u3092\u542B\u30801\uFF5E2\u30DA\u30FC\u30B8\u306E\u8AAC\u660E\u6587\u3067\u8868\u73FE\u3055\u308C\u3001\u30DA\u30EB\u30BD\u30CA\u3092\u73FE\u5B9F\u7684\u306A\u30AD\u30E3\u30E9\u30AF\u30BF\u30FC\u306B\u3059\u308B\u305F\u3081\u306B\u3001\u67B6\u7A7A\u306E\u500B\u4EBA\u7684\u306A\u8A73\u7D30\u304C\u542B\u307E\u308C\u3066\u3044\u308B\u3002\u30DA\u30EB\u30BD\u30CA\u306F\u3001\u30D2\u30E5\u30FC\u30DE\u30F3\u30B3\u30F3\u30D4\u30E5\u30FC\u30BF\u30A4\u30F3\u30BF\u30E9\u30AF\u30B7\u30E7\u30F3(HCI)\u4EE5\u5916\u306B\u3082\u3001\u55B6\u696D\u3001\u5E83\u544A\u3001\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u3001\u30B7\u30B9\u30C6\u30E0\u8A2D\u8A08\u306A\u3069\u3067\u3082\u5E83\u304F\u4F7F\u308F\u308C\u3066\u3044\u308B\u3002\u30DA\u30EB\u30BD\u30CA\u306F\u3001\u4E0E\u3048\u3089\u308C\u305F\u30DA\u30EB\u30BD\u30CA\u306B\u30DE\u30C3\u30C1\u3059\u308B\u4EBA\u3005\u306E\u5171\u901A\u306E\u884C\u52D5\u3001\u898B\u901A\u3057\u3001\u304A\u3088\u3073\u6F5C\u5728\u7684\u306A\u53CD\u5BFE\u610F\u898B\u3092\u63D0\u4F9B\u3059\u308B\u3002"@ja . . "A persona, (also user persona, customer persona, buyer persona) in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments. The term persona is used widely in online and technology applications as well as in advertising, where other terms such as pen portraits may also be used. Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help to guide decisions about a service, product or interaction space such as features, interactions, and visual design of a website. Personas may be used as a tool during the user-centered design process for designing software. They are also considered a part of interaction design (IxD), having been used in industrial design and more recently for online marketing purposes. A user persona is a representation of the goals and behavior of a hypothesized group of users. In most cases, personas are synthesized from data collected from interviews or surveys with users. They are captured in 1\u20132-page descriptions that include behavioral patterns, goals, skills, attitudes, with a few fictional personal details to make the persona a realistic character. In addition to Human-Computer Interaction (HCI), personas are also widely used in sales, advertising, marketing and system design. Personas provide common behaviors, outlooks, and potential objections of people matching a given persona."@en . . . . . . "Eine Persona (deutsch Maske) ist ein Modell aus dem Bereich der Mensch-Computer-Interaktion (MCI). Die Persona stellt einen Prototyp f\u00FCr eine Gruppe von Nutzern dar, mit konkret ausgepr\u00E4gten Eigenschaften und einem konkreten Nutzungsverhalten. Personas (h\u00E4ufig genutzter englischer Plural) oder Personae (lateinischer Plural, so auch in deutschsprachigen Normen) wurden zun\u00E4chst nur im Anforderungsmanagement von Computeranwendungen verwendet. F\u00FCr eine geplante Computeranwendung wird analysiert, welcher Nutzerkreis diese Anwendung sp\u00E4ter nutzen wird. Dazu werden, anhand von Beobachtungen an realen Menschen, einige fiktive Personen geschaffen, die stellvertretend f\u00FCr den gr\u00F6\u00DFten Teil der sp\u00E4teren tats\u00E4chlichen Anwender stehen sollen. Die Anwendung wird dann entworfen, indem das Designer- und Entwicklerteam die Bed\u00FCrfnisse dieser fiktiven Personen aufgreift und dementsprechend unterschiedliche Bedienungsszenarien durchspielt. Wichtig zu betonen ist, dass Personas einer fundierten Datenbasis entsprechen m\u00FCssen. Diese Datenbasis wird aus einem mehrstufigen Prozess aus quantitativen und vor allem qualitativen Umfragen, Beobachtungen und Nutzerinterviews erhoben. Mittlerweile ist es eine h\u00E4ufige Methode zur Analyse der Zielgruppen im Marketing und in der Produktentwicklung."@de . . "Persona (marketing)"@pt . . . . "Persona (Mensch-Computer-Interaktion)"@de . . "Dentro del dise\u00F1o centrado en el usuario y marketing, personas son personajes imaginarios creados para representar los diferentes tipos de usuarios que podr\u00EDan usar un sitio web, una marca o un producto de manera similar.\u200B Los vendedores deben usar personas junto con una segmentaci\u00F3n del mercado, donde personas cualitativas son construidas para representar segmentos espec\u00EDficos. El t\u00E9rmino de persona es usado casualmente en l\u00EDnea y en las aplicaciones de la tecnolog\u00EDa tanto como para la publicidad, donde otros t\u00E9rminos como portadas de pluma pueden tambi\u00E9n ser usados."@es . . . . . . . "\u4EBA\u7269\u8A8C\uFF08\u82F1\u8A9E\uFF1APersona\uFF09\u53C8\u7A31\u7528\u6236\u756B\u50CF\uFF0C\u7531\u963F\u5170\u00B7\u5E93\u73C0\u63D0\u51FA\uFF0C\u662F\u4E00\u7A2E\u5728\u884C\u92B7\u898F\u5283\u6216\u5546\u696D\u8A2D\u8A08\u4E0A\u63CF\u7E6A\u76EE\u6A19\u7528\u6236\u7684\u65B9\u6CD5\uFF0C\u7D93\u5E38\u6709\u591A\u7A2E\u7D44\u5408\uFF0C\u65B9\u4FBF\u898F\u5283\u8005\u7528\u4F86\u5206\u6790\u4E26\u8A2D\u5B9A\u5176\u91DD\u5C0D\u4E0D\u540C\u7528\u6236\u985E\u578B\u6240\u958B\u5C55\u7684\u7B56\u7565\u3002 \u4EBA\u7269\u8A8C\u7576\u4E2D\uFF0C\u7C21\u55AE\u8005\u53EF\u80FD\u50C5\u5177\u6709\u5E74\u7D00\u3001\u8077\u696D\u548C\u4E00\u6BB5\u57FA\u672C\u6558\u8FF0\uFF0C\u8907\u96DC\u8005\u53EF\u80FD\u5177\u6709\u4EBA\u53E3\u3001\u614B\u5EA6\u3001\u6536\u5165\u3001\u4F7F\u7528\u7269\u54C1\u3001\u559C\u597D\u8207\u884C\u70BA\u65B9\u5F0F\u7B49\u7B49\u5177\u9AD4\u63CF\u7E6A\u7684\u4E8B\u7269\u3002\u4E00\u5F35\u4EBA\u7269\u8A8C\u7684\u4EBA\u7269\u540D\u7A31\uFF0C\u591A\u534A\u90FD\u662F\u865B\u69CB\u7684\uFF0C\u4E14\u540D\u5B57\u7C21\u77ED\uFF0C\u53EF\u8B80\uFF0C\u5BB9\u6613\u8A18\u61B6\u3002\u4EBA\u50CF\u6709\u6642\u63A1\u7528\u7684\u65B9\u5F0F\uFF0C\u6709\u6642\u5247\u4EE5\u63A5\u8FD1\u7684\u5716\u5EAB\u6A21\u7279\u5152\u53D6\u4EE3\u3002 \u76EE\u524D\u4EBA\u7269\u8A8C\u7684\u65B9\u6CD5\u4E5F\u5EE3\u6CDB\u7528\u65BC\u8EDF\u9AD4\u8A2D\u8A08\u3001\u5EE3\u544A\u8A2D\u8A08\u3001\u65B0\u79D1\u6280\u958B\u767C\u8207\u65B0\u5E02\u5834\u5B9A\u4F4D\u7B49\u9818\u57DF\u3002\u5176\u6700\u8457\u8981\u7684\u7528\u8655\u9084\u662F\u5C07\u4EBA\u7269\u89D2\u8272\u63A5\u5408\u5E02\u5834\u5340\u9694\u7B56\u7565\u4E4B\u5F8C\uFF0C\u5E36\u51FA\u8AAA\u670D\u529B\u3002\u7D93\u5E38\u5C0D\u6700\u7D42\u898F\u5283\u6C7A\u7B56\u6709\u5E6B\u52A9\u3002\u4F8B\u5982\u670D\u52D9\u3001\u7522\u54C1\u8207\u4E92\u52D5\u7A7A\u9593\u4E0A\u90FD\u80FD\u5F15\u5C0E\u51FA\u6709\u6548\u7684\u8A0E\u8AD6\uFF0C\u5C0D\u65BC\u5927\u578B\u5C08\u6848\u5982\u4E00\u500B\u4EE5\u7528\u6236\u70BA\u4E2D\u5FC3\u7684\u8EDF\u9AD4\u5DE5\u7A0B\u958B\u767C\uFF0C\u5247\u53EF\u4EE5\u4F7F\u5F97\u958B\u767C\u65B9\u5411\u6709\u4E00\u500B\u5177\u9AD4\u76EE\u6A19\uFF0C\u4EBA\u7269\u8A8C\u7684\u65B9\u6CD5\u5DF2\u7D93\u88AB\u8A8D\u70BA\u662F\u4E92\u52D5\u8A2D\u8A08\u7684\u4E00\u90E8\u5206\uFF0C\u4E14\u5728\u7DB2\u8DEF\u884C\u92B7\u898F\u5283\u4E2D\u662F\u4E00\u5E38\u898B\u7684\u540D\u8A5E\u3002"@zh . . "Eine Persona (deutsch Maske) ist ein Modell aus dem Bereich der Mensch-Computer-Interaktion (MCI). Die Persona stellt einen Prototyp f\u00FCr eine Gruppe von Nutzern dar, mit konkret ausgepr\u00E4gten Eigenschaften und einem konkreten Nutzungsverhalten. Mittlerweile ist es eine h\u00E4ufige Methode zur Analyse der Zielgruppen im Marketing und in der Produktentwicklung."@de . . . . . . "Een persona (ook wel ijkpersoon) is een archetype van een gebruiker, ofwel een karakterisering van een bepaald type gebruiker. Persona's worden veel gebruikt bij het gebruiksvriendelijk maken van IT-oplossingen, en dan met name van de gebruikersinterface ervan. Samen met de beschrijving van hoe de persona de IT-oplossing wil gebruiken, vormen persona's scenario's, die weer aan de basis staan van het ontwerp."@nl . . "\u30DA\u30EB\u30BD\u30CA(persona)\u3068\u306F\u3001\u30E6\u30FC\u30B6\u30FC\u4E2D\u5FC3\u8A2D\u8A08\u3084\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u306B\u304A\u3044\u3066\u3001\u30B5\u30A4\u30C8\u3001\u30D6\u30E9\u30F3\u30C9\u3001\u88FD\u54C1\u3092\u4F7F\u7528\u3059\u308B\u5178\u578B\u7684\u306A\u30E6\u30FC\u30B6\u30FC\u3092\u8868\u3059\u305F\u3081\u306B\u4F5C\u6210\u3055\u308C\u305F\u4EEE\u60F3\u7684\u306A\u4EBA\u7269\u50CF\u306E\u3053\u3068\u3067\u3042\u308B\u3002\u7A2E\u985E\u306B\u5FDC\u3058\u3066\u3001\u30E6\u30FC\u30B6\u30FC\u30DA\u30EB\u30BD\u30CA\u3001\u30AB\u30B9\u30BF\u30DE\u30FC\u30DA\u30EB\u30BD\u30CA\u3001\u30D0\u30A4\u30E4\u30FC\u30DA\u30EB\u30BD\u30CA\u3068\u3082\u547C\u3070\u308C\u308B\u3002\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u62C5\u5F53\u8005\u306F\u3001\u30DA\u30EB\u30BD\u30CA\u3092\u3001\u7279\u5B9A\u306E\u30BB\u30B0\u30E1\u30F3\u30C8\u3092\u4EE3\u8868\u3059\u308B\u3088\u3046\u306B\u5B9A\u6027\u7684\u30DA\u30EB\u30BD\u30CA\u3092\u69CB\u7BC9\u3059\u308B\u30DE\u30FC\u30B1\u30C3\u30C8\u30BB\u30B0\u30E1\u30F3\u30C6\u30FC\u30B7\u30E7\u30F3\u3068\u5171\u306B\u4F7F\u7528\u3059\u308B\u3053\u3068\u304C\u3042\u308B\u3002\u30DA\u30EB\u30BD\u30CA\u3068\u3044\u3046\u7528\u8A9E\u306F\u3001\u30CD\u30C3\u30C8\u30EF\u30FC\u30AF\u3084\u30B3\u30F3\u30D4\u30E5\u30FC\u30BF\u306E\u30A2\u30D7\u30EA\u30B1\u30FC\u30B7\u30E7\u30F3\u3060\u3051\u3067\u306A\u304F\u3001\uFF08\u30A2\u30CA\u30ED\u30B0\u7684\u306A\uFF09\u5E83\u544A\u3067\u3082\u5E83\u304F\u4F7F\u308F\u308C\u3066\u304A\u308A\u3001\u305D\u306E\u5834\u5408\u306F\u300C\u30DA\u30F3\u30FB\u30DD\u30FC\u30C8\u30EC\u30FC\u30C8\u300D(pen portrait)\u306E\u3088\u3046\u306A\u4ED6\u306E\u7528\u8A9E\u304C\u4F7F\u308F\u308C\u308B\u3053\u3068\u3082\u3042\u308B\u3002 \u30DA\u30EB\u30BD\u30CA\u306F\u3001\u30D6\u30E9\u30F3\u30C9\u306E\u30D0\u30A4\u30E4\u30FC\u3084\u30E6\u30FC\u30B6\u30FC\u306E\u76EE\u7684\u3001\u6B32\u6C42\u3001\u9650\u754C\u3092\u8003\u616E\u3057\u3066\u3001\u30B5\u30FC\u30D3\u30B9\u3001\u88FD\u54C1\u3001\u30A6\u30A7\u30D6\u30B5\u30A4\u30C8\u306E\u6A5F\u80FD\u3001\u30A4\u30F3\u30BF\u30E9\u30AF\u30B7\u30E7\u30F3\u3001\u30D3\u30B8\u30E5\u30A2\u30EB\u30C7\u30B6\u30A4\u30F3\u306A\u3069\u306E\u30A4\u30F3\u30BF\u30E9\u30AF\u30B7\u30E7\u30F3\u7A7A\u9593\u306B\u3064\u3044\u3066\u306E\u610F\u601D\u6C7A\u5B9A\u3092\u5C0E\u304F\u306E\u306B\u5F79\u7ACB\u3064\u3002\u30DA\u30EB\u30BD\u30CA\u306F\u3001\u30BD\u30D5\u30C8\u30A6\u30A7\u30A2\u3092\u8A2D\u8A08\u3059\u308B\u305F\u3081\u306E\u30E6\u30FC\u30B6\u30FC\u4E2D\u5FC3\u8A2D\u8A08\u30D7\u30ED\u30BB\u30B9\u306E\u4E00\u90E8\u3068\u3057\u3066\u4F7F\u7528\u3055\u308C\u308B\u3053\u3068\u3082\u3042\u308A\u3001\u30A4\u30F3\u30BF\u30E9\u30AF\u30B7\u30E7\u30F3\u30C7\u30B6\u30A4\u30F3(IxD)\u306E\u4E00\u90E8\u3068\u8003\u3048\u3089\u308C\u3066\u3044\u308B\u3002\u5DE5\u696D\u30C7\u30B6\u30A4\u30F3\u306E\u307B\u304B\u3001\u6700\u8FD1\u3067\u306F\u30AA\u30F3\u30E9\u30A4\u30F3\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u306E\u305F\u3081\u306B\u3082\u4F7F\u7528\u3055\u308C\u3066\u3044\u308B\u3002"@ja . "\u30DA\u30EB\u30BD\u30CA (\u30E6\u30FC\u30B6\u30FC\u30A8\u30AF\u30B9\u30DA\u30EA\u30A8\u30F3\u30B9)"@ja . . . . . . "Persona (IT)"@nl . . "Dans les champs de la conception centr\u00E9e sur l'utilisateur (CCU) ou du marketing, une persona est une personne fictive dot\u00E9e d'attributs et de caract\u00E9ristiques sociales et psychologiques et qui repr\u00E9sente un groupe cible."@fr . "Een persona (ook wel ijkpersoon) is een archetype van een gebruiker, ofwel een karakterisering van een bepaald type gebruiker. Persona's worden veel gebruikt bij het gebruiksvriendelijk maken van IT-oplossingen, en dan met name van de gebruikersinterface ervan. Persona's worden opgesteld aan de hand van een , waarna een beperkt aantal typerende gebruikers wordt gedefinieerd. Deze gebruikers bestaan niet echt, maar worden (omwille van de doeltreffendheid van het gebruik van persona's) wel als zodanig beschreven. Dit betekent dat een persona wordt omschreven in termen van onder andere demografie, behoeften, biografie en voorkeuren. Ook worden soms foto's toegewezen aan persona's. Op deze manier krijgt de persona een gezicht, en kan er bij het ontwerpen van de gebruikersinterface (bijvoorbeeld een website) rekening worden gehouden met de manier waarop deze representatieve persona de website het liefst zou gebruiken. Samen met de beschrijving van hoe de persona de IT-oplossing wil gebruiken, vormen persona's scenario's, die weer aan de basis staan van het ontwerp."@nl . . . . . . . . . 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"A persona, (also user persona, customer persona, buyer persona) in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments. The term persona is used widely in online and technology applications as well as in advertising, where other terms such as pen portraits may also be used."@en . "Personas s\u00E3o personagens fict\u00EDcios criados para representar os diferentes tipos de usu\u00E1rio dentro de um alvo demogr\u00E1fico, atitude e/ou comportamento definido que poderia utilizar um site, uma marca ou produto de um modo similar. Personas s\u00E3o uma ferramenta ou m\u00E9todo de segmenta\u00E7\u00E3o de mercado. O termo persona \u00E9 usado amplamente em aplica\u00E7\u00F5es online e tecnol\u00F3gicas, bem como em publicidade, onde outros termos como retratos de pena tamb\u00E9m podem ser usados. Personas \u00E9 uma ferramenta de usabilidade que utiliza pessoas fict\u00EDcias para representar usu\u00E1rios de um site ou produto."@pt . "\u0627\u0644\u0634\u062E\u0635\u064A\u0629\u060C (\u062A\u0639\u0631\u0641 \u0623\u064A\u0636\u064B\u0627 \u0628\u0634\u062E\u0635\u064A\u0629 \u0627\u0644\u0645\u0633\u062A\u062E\u062F\u0645\u060C \u0623\u0648 \u0634\u062E\u0635\u064A\u0629 \u0627\u0644\u0639\u0645\u064A\u0644\u060C \u0623\u0648 \u0634\u062E\u0635\u064A\u0629 \u0627\u0644\u0645\u0634\u062A\u0631\u064A) \u0641\u064A \u0627\u0644\u062A\u0635\u0645\u064A\u0645 \u0627\u0644\u0645\u0648\u062C\u0647 \u0644\u0644\u0645\u0633\u062A\u062E\u062F\u0645 \u0648\u0627\u0644\u062A\u0633\u0648\u064A\u0642 \u0647\u064A \u0634\u062E\u0635 \u062A\u062E\u064A\u0644\u064A \u064A\u062C\u0631\u064A \u0625\u0646\u0634\u0627\u0624\u0647 \u0644\u062A\u0645\u062B\u064A\u0644 \u0646\u0645\u0637 \u0645\u0646 \u0627\u0644\u0645\u0633\u062A\u062E\u062F\u0645\u064A\u0646 \u0627\u0644\u0630\u064A\u0646 \u0642\u062F \u064A\u0633\u062A\u062E\u062F\u0645\u0648\u0646 \u0645\u0648\u0642\u0639\u064B\u0627 \u0623\u0648 \u0639\u0644\u0627\u0645\u0629 \u062A\u062C\u0627\u0631\u064A\u0629 \u0623\u0648 \u0645\u0646\u062A\u062C\u064B\u0627 \u0628\u0637\u0631\u064A\u0642\u0629 \u0645\u062A\u0634\u0627\u0628\u0647\u0629. \u0642\u062F \u064A\u0633\u062A\u062E\u062F\u0645 \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u0627\u0644\u0634\u062E\u0635\u064A\u0627\u062A \u0625\u0644\u0649 \u062C\u0627\u0646\u0628 \u062A\u062C\u0632\u0626\u0629 \u0627\u0644\u0633\u0648\u0642\u060C \u0644\u062A\u062C\u0645\u064A\u0639 \u0627\u0644\u0634\u062E\u0635\u064A\u0627\u062A \u0627\u0644\u0646\u0648\u0639\u064A\u0629 \u0644\u062A\u0645\u062B\u0644 \u0642\u0637\u0627\u0639\u064B\u0627 \u0645\u062D\u062F\u062F\u064B\u0627. \u0645\u0635\u0637\u0644\u062D \u0634\u062E\u0635\u064A\u0629 \u0645\u0633\u062A\u062E\u062F\u0645 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0641\u064A \u062A\u0637\u0628\u064A\u0642\u0627\u062A \u0627\u0644\u0625\u0646\u062A\u0631\u0646\u062A \u0648\u0627\u0644\u062A\u0643\u0646\u0648\u0644\u0648\u062C\u064A\u0627 \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060C \u062D\u064A\u062B \u0642\u062F \u062A\u0633\u062A\u062E\u062F\u0645 \u0645\u0635\u0637\u0644\u062D\u0627\u062A \u0623\u062E\u0631\u0649 \u0645\u062B\u0644 \u0627\u0644\u0635\u0648\u0631 \u0627\u0644\u0642\u0644\u0645\u064A\u0629."@ar . "\u4EBA\u7269\u8A8C (\u7528\u6236\u9AD4\u9A57)"@zh . . . . "1120572668"^^ . . . . "Dentro del dise\u00F1o centrado en el usuario y marketing, personas son personajes imaginarios creados para representar los diferentes tipos de usuarios que podr\u00EDan usar un sitio web, una marca o un producto de manera similar.\u200B Los vendedores deben usar personas junto con una segmentaci\u00F3n del mercado, donde personas cualitativas son construidas para representar segmentos espec\u00EDficos. El t\u00E9rmino de persona es usado casualmente en l\u00EDnea y en las aplicaciones de la tecnolog\u00EDa tanto como para la publicidad, donde otros t\u00E9rminos como portadas de pluma pueden tambi\u00E9n ser usados. Las personas son \u00FAtiles en considerar metas, deseos y limitaciones de los compradores de marca y los usuarios en orden de ayudarlos a guiarlos en decisiones sobre el servicio, producto o el espacio de interacci\u00F3n como sus caracter\u00EDsticas, interacciones y dise\u00F1o visual de una p\u00E1gina web. Las personas pueden tambi\u00E9n ayudar como una parte del proceso sobre el dise\u00F1o centrado en el usuario para dise\u00F1ar un software y son tambi\u00E9n considerados una parte del interaction design (IxD), siendo utilizado dentro del dise\u00F1o industrial y m\u00E1s recientemente para prop\u00F3sitos de publicidad en l\u00EDnea. Un usuario persona es una representaci\u00F3n de las metas y la conducta de un grupo de hip\u00F3tesis de . En la mayor\u00EDa de los casos, personas son sintetizadas de datos colectivos de entrevistas a usuarios. Son capturados en las descripciones de las p\u00E1ginas 1\u20132 que incluyen patrones de conducta, metas, habilidades, actitudes y ambiente, con muchos detalles ficticios personales para crear a la persona m\u00E1s realista como personaje. Para cada producto, m\u00E1s de una persona es usualmente creada, pero una persona debe siempre ser principalmente el enfoque para el dise\u00F1o."@es . "\u4EBA\u7269\u8A8C\uFF08\u82F1\u8A9E\uFF1APersona\uFF09\u53C8\u7A31\u7528\u6236\u756B\u50CF\uFF0C\u7531\u963F\u5170\u00B7\u5E93\u73C0\u63D0\u51FA\uFF0C\u662F\u4E00\u7A2E\u5728\u884C\u92B7\u898F\u5283\u6216\u5546\u696D\u8A2D\u8A08\u4E0A\u63CF\u7E6A\u76EE\u6A19\u7528\u6236\u7684\u65B9\u6CD5\uFF0C\u7D93\u5E38\u6709\u591A\u7A2E\u7D44\u5408\uFF0C\u65B9\u4FBF\u898F\u5283\u8005\u7528\u4F86\u5206\u6790\u4E26\u8A2D\u5B9A\u5176\u91DD\u5C0D\u4E0D\u540C\u7528\u6236\u985E\u578B\u6240\u958B\u5C55\u7684\u7B56\u7565\u3002 \u4EBA\u7269\u8A8C\u7576\u4E2D\uFF0C\u7C21\u55AE\u8005\u53EF\u80FD\u50C5\u5177\u6709\u5E74\u7D00\u3001\u8077\u696D\u548C\u4E00\u6BB5\u57FA\u672C\u6558\u8FF0\uFF0C\u8907\u96DC\u8005\u53EF\u80FD\u5177\u6709\u4EBA\u53E3\u3001\u614B\u5EA6\u3001\u6536\u5165\u3001\u4F7F\u7528\u7269\u54C1\u3001\u559C\u597D\u8207\u884C\u70BA\u65B9\u5F0F\u7B49\u7B49\u5177\u9AD4\u63CF\u7E6A\u7684\u4E8B\u7269\u3002\u4E00\u5F35\u4EBA\u7269\u8A8C\u7684\u4EBA\u7269\u540D\u7A31\uFF0C\u591A\u534A\u90FD\u662F\u865B\u69CB\u7684\uFF0C\u4E14\u540D\u5B57\u7C21\u77ED\uFF0C\u53EF\u8B80\uFF0C\u5BB9\u6613\u8A18\u61B6\u3002\u4EBA\u50CF\u6709\u6642\u63A1\u7528\u7684\u65B9\u5F0F\uFF0C\u6709\u6642\u5247\u4EE5\u63A5\u8FD1\u7684\u5716\u5EAB\u6A21\u7279\u5152\u53D6\u4EE3\u3002 \u76EE\u524D\u4EBA\u7269\u8A8C\u7684\u65B9\u6CD5\u4E5F\u5EE3\u6CDB\u7528\u65BC\u8EDF\u9AD4\u8A2D\u8A08\u3001\u5EE3\u544A\u8A2D\u8A08\u3001\u65B0\u79D1\u6280\u958B\u767C\u8207\u65B0\u5E02\u5834\u5B9A\u4F4D\u7B49\u9818\u57DF\u3002\u5176\u6700\u8457\u8981\u7684\u7528\u8655\u9084\u662F\u5C07\u4EBA\u7269\u89D2\u8272\u63A5\u5408\u5E02\u5834\u5340\u9694\u7B56\u7565\u4E4B\u5F8C\uFF0C\u5E36\u51FA\u8AAA\u670D\u529B\u3002\u7D93\u5E38\u5C0D\u6700\u7D42\u898F\u5283\u6C7A\u7B56\u6709\u5E6B\u52A9\u3002\u4F8B\u5982\u670D\u52D9\u3001\u7522\u54C1\u8207\u4E92\u52D5\u7A7A\u9593\u4E0A\u90FD\u80FD\u5F15\u5C0E\u51FA\u6709\u6548\u7684\u8A0E\u8AD6\uFF0C\u5C0D\u65BC\u5927\u578B\u5C08\u6848\u5982\u4E00\u500B\u4EE5\u7528\u6236\u70BA\u4E2D\u5FC3\u7684\u8EDF\u9AD4\u5DE5\u7A0B\u958B\u767C\uFF0C\u5247\u53EF\u4EE5\u4F7F\u5F97\u958B\u767C\u65B9\u5411\u6709\u4E00\u500B\u5177\u9AD4\u76EE\u6A19\uFF0C\u4EBA\u7269\u8A8C\u7684\u65B9\u6CD5\u5DF2\u7D93\u88AB\u8A8D\u70BA\u662F\u4E92\u52D5\u8A2D\u8A08\u7684\u4E00\u90E8\u5206\uFF0C\u4E14\u5728\u7DB2\u8DEF\u884C\u92B7\u898F\u5283\u4E2D\u662F\u4E00\u5E38\u898B\u7684\u540D\u8A5E\u3002"@zh . . "Persona (user experience)"@en . . "17288"^^ . . "Dans les champs de la conception centr\u00E9e sur l'utilisateur (CCU) ou du marketing, une persona est une personne fictive dot\u00E9e d'attributs et de caract\u00E9ristiques sociales et psychologiques et qui repr\u00E9sente un groupe cible."@fr . . . . . . . . . . . . . "\u0634\u062E\u0635\u064A\u0629 (\u062A\u062C\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062A\u062E\u062F\u0645)"@ar . . .