. . . "Marketing esportivo, segundo Sgobi (2006), \u00E9 a utiliza\u00E7\u00E3o do esporte como ferramenta de comunica\u00E7\u00E3o corporativa ou institucional. Segundo Pitts & Stotlar (2006), \"Marketing Esportivo \u00E9 o processo de elaborar e implementar atividades de produ\u00E7\u00E3o, formata\u00E7\u00E3o de pre\u00E7o, promo\u00E7\u00E3o e distribui\u00E7\u00E3o de um produto esportivo para satisfazer as necessidades ou desejos de consumidores e realizar os objetivos da empresa\". Para Contursi (1996), o Marketing Esportivo abrange o marketing do esporte e o marketing atrav\u00E9s do esporte. Marketing do esporte: marketing desenvolvido dentro das institui\u00E7\u00F5es esportivas, que inclui produtos e servi\u00E7os esportivos. Exemplos: academias, clubes, corridas, basquete, futebol. Marketing atrav\u00E9s do esporte: atividades ou produtos que fazem o uso do esporte como ve\u00EDculo promocional ou de comunica\u00E7\u00E3o. Exemplos: patroc\u00EDnio esportivo, a\u00E7\u00F5es de ativa\u00E7\u00E3o, produtos licenciados. O marketing esportivo refere-se \u00E0 aplica\u00E7\u00E3o espec\u00EDfica dos princ\u00EDpios e processos do marketing a produtos de esporte (times, ligas, eventos, etc.). \u00C9 uma nova \u00E1rea de marketing que atua dentro da ind\u00FAstria do esporte, movimentando bilh\u00F5es em todo o mundo. Para se ter uma ideia a Copa do Mundo da \u00C1frica tinha uma estimativa de gerar algo perto de US$ 3,3 Bilh\u00F5es de receita. \u00C9 o uso da publicidade e propaganda aplicado as peculiaridades dos esportes. Essas peculiaridades referem-se ao esporte como fonte de entretenimento, onde a paix\u00E3o e a emo\u00E7\u00E3o est\u00E3o \u00E0 todo momento em jogo, possibilitando maior aceita\u00E7\u00E3o de poss\u00EDveis a\u00E7\u00F5es de marketing, j\u00E1 que inicialmente aquele momento \u00E9 de divers\u00E3o. Al\u00E9m disso, por muitas vezes envolver amor por uma nacionalidade, clube ou atleta, o marketing esportivo liga-se diretamente aos torcedores nos momentos de conquistas. Por outro lado, os fatores negativos que sele\u00E7\u00F5es, clubes ou atletas podem causar tamb\u00E9m devem ser levados em conta."@pt . . . . . . . . . . "Sportmarketing"@de . . "Sportmarketing is een onderdeel van de reguliere marketing dat zich focust op zowel de promotie van sportteams, -evenementen en sporters alsmede de promotie van diverse producten en diensten via sportteams, -evenementen en sporters. Sportmarketing is verdeeld in drie gebieden:"@nl . . "Corporations market their products through brand logo advertisements on a cycling jersey, the sidelines on an association football pitch, the boards of an ice hockey rink, and the outfield fence of a baseball park."@en . . "Sportmarketing"@nl . . . . . "Patrocinio deportivo"@es . "Cyclones vs Renegades 06-24-17 Pregame 20.jpg"@en . . . . . . . . . . "El patrocinio deportivo es un tipo de patrocinio especializado en el deporte as\u00ED como en los valores que el deporte pueda transmitir asociando una marca o producto a un club, deportista, evento o instalaci\u00F3n deportiva. Desde principios del siglo XX, el deporte se ha transformado desde un mero hobby o actividad f\u00EDsica saludable en un sector econ\u00F3mico de gran relevancia, lo cual provoca la profesionalizaci\u00F3n de los deportistas, del propio sector y de todos sus niveles. Un sector tan amplio que no se reduce tan solo a los equipos profesionales del m\u00E1s alto nivel, sino que engloba a su vez tanto pabellones deportivos municipales con su oferta de actividades, como de los clubes y gimnasios privados, la venta de material deportivo, el patrocinio de una entidad deportiva por parte de una determinada empresa comercial, o la organizaci\u00F3n de macro eventos deportivos (Olimpiadas, competiciones de alcance europeo, mundial, etc.)."@es . . . . . . . . . . . . . . "Marketing esportivo, segundo Sgobi (2006), \u00E9 a utiliza\u00E7\u00E3o do esporte como ferramenta de comunica\u00E7\u00E3o corporativa ou institucional. Segundo Pitts & Stotlar (2006), \"Marketing Esportivo \u00E9 o processo de elaborar e implementar atividades de produ\u00E7\u00E3o, formata\u00E7\u00E3o de pre\u00E7o, promo\u00E7\u00E3o e distribui\u00E7\u00E3o de um produto esportivo para satisfazer as necessidades ou desejos de consumidores e realizar os objetivos da empresa\". O marketing esportivo refere-se \u00E0 aplica\u00E7\u00E3o espec\u00EDfica dos princ\u00EDpios e processos do marketing a produtos de esporte (times, ligas, eventos, etc.)."@pt . "\uC2A4\uD3EC\uCE20 \uB9C8\uCF00\uD305(sports marketing)\uC740 \uC2A4\uD3EC\uCE20\uB97C \uD1B5\uD558\uC5EC \uAE30\uC5C5 \uD639\uC740 \uC2A4\uD3EC\uCE20 \uB2E8\uCCB4\uC758 \uC218\uC775 \uD655\uB300\uB97C \uBAA9\uD45C\uB85C \uD558\uB294 \uB9C8\uCF00\uD305 \uAE30\uBC95\uC774\uB2E4."@ko . . "\u30B9\u30DD\u30FC\u30C4\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0"@ja . . . . . "2"^^ . . . . "Sports marketing"@en . . . . . . . "Tour de France 2006 yellow jersey .jpg"@en . . . . . "29858442"^^ . . . . . "Sportmarketing"@it . . . . . . . . "Pittsburgh Penguins, Washington Capitals, Bryan Rust .jpg"@en . . . . "Kirol babesle"@eu . . . . . . "45970"^^ . . . . . . "Sportmarketing gliedert sich in zwei Disziplinen. \n* Marketing von Sport ist die Vermarktung von Sportarten oder Sportlern unter Anwendung ergebnisorientierter Verfahren der Wirtschaftswissenschaft und der Kommunikation (Medieneinsatz) zum Zweck der Befriedigung von . \n* Marketing durch Sport (auch: \u201EMarketing mit Sport\u201C) ist die Vermarktung von Leistungsb\u00FCndeln unter Verwendung von Sport als Kommunikationsplattform. Ziel ist u. a. der Aufbau von Marken, die Steigerung des Bekanntheitsgrades oder ein Imagetransfer."@de . . . . . . . . "\u0627\u0644\u062A\u0633\u0648\u064A\u0642 \u0627\u0644\u0631\u064A\u0627\u0636\u064A"@ar . . . . "Sports marketing as a concept has established itself as a branch of marketing over the past few decades, however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. 9) define sports marketing as 'using sports to market products'. It is a specific application of marketing principles and processes to sport products and to the marketing of non- sports products through association with sport. Sports Marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams focussed on customer-fans. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote sports or to promote some other product, service, business or cause through sports. Sports marketing is also designed to meet the needs and wants of the consumers through exchange processes. These strategies follow the traditional four \"P\"'s of general marketing: Product, Price, Promotion and Place. Another four \"P\"\u2019s are added to sports marketing, relating to the fact sports are considered to be a service. The additional 4 P\u2019s are: Planning, Packaging, Positioning and Perception. The addition of the four extra elements is called the \"sports marketing mix.\" Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations. Sports marketing is divided into three sectors. The first is the advertising of sport and sports associations such as the Olympics, Spanish Football league, NFL and the IPL, as well as sport teams like Real Madrid and the New York Yankees. The second concerns the use of sporting events, sporting teams and individual athletes to promote various products. The third category is the promotion of sports to the public in order to increase participation. In the first case, the promotion is directly related to sports. In the second case, the products can but do not have to be directly related to sports. When the promotion is about sports in general, the use of this kind of strategy is called \u201CMarketing of Sports.\u201D When the promotion is not about the sports but sports events, athletes, teams or leagues are used to promote different products, the marketing strategy is denominated \u201CMarketing through sports.\" When the promotion is about increasing participation among the public, it is called \"Grassroots Sports Marketing.\" To promote the products or services, the companies and associations use different channels such as sponsorships of teams or athletes, television or radio advertisement during the different broadcast sports events and celebrations, and/or advertisement on sporting venues. \u201CStreet marketing of sports\u201D considers sports marketing through billboards on the street and also through urban elements (street lighters and sidewalks, etc.) to help promote and gain publicity during major worldwide sporting events such as the Football World Cup, the Olympic Games, the Cricket World Cup or the Super Bowl."@en . . . . . . . . . . . . "Adnan Januzaj scores.jpg"@en . . . . . . . . . . "Patrocini esportiu"@ca . . "\u0627\u0644\u062A\u0633\u0648\u064A\u0642 \u0627\u0644\u0631\u064A\u0627\u0636\u064A \u0642\u0628\u0644 \u0627\u0644\u062A\u0639\u0631\u0636 \u0644\u062A\u0639\u0631\u064A\u0641 \u0648\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062A\u0633\u0648\u064A\u0642 \u0627\u0644\u0631\u064A\u0627\u0636\u064A \u0633\u0648\u0641 \u0646\u062A\u0639\u0631\u0636 \u0625\u0644\u0649 \u0627\u0644\u062A\u0637\u0648\u0631 \u0627\u0644\u062A\u0627\u0631\u064A\u062E\u064A \u0644\u0644\u062A\u0633\u0648\u064A\u0642 \u0627\u0644\u0631\u064A\u0627\u0636\u064A \u0645\u0646\u0630 \u0628\u062F\u0627\u064A\u0629 \u0638\u0647\u0648\u0631\u0647 \u0641\u064A \u0635\u0648\u0631 \u0645\u062E\u062A\u0644\u0641\u0629 \u0645\u0639 \u0623\u0648\u0627\u0626\u0644 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u0639\u0634\u0631\u064A\u0646\u060C \u0641\u0639\u0646\u062F \u0627\u0644\u0646\u0638\u0631 \u0641\u064A \u0627\u0644\u0645\u0627\u0636\u064A \u0646\u0633\u062A\u0637\u064A\u0639 \u0623\u0646 \u0646\u0644\u0627\u062D\u0638 \u0623\u0646 \u0627\u0644\u062A\u0633\u0648\u064A\u0642 \u0646\u0634\u0623 \u0648\u062A\u0637\u0648\u0631 \u062A\u062F\u0631\u064A\u062C\u064A\u0627 \u0648\u0644\u064A\u0633 \u0641\u062C\u0627\u0626\u064A\u0627. \u0648\u0641\u064A \u062E\u0644\u0627\u0644 \u0627\u0644\u062E\u0645\u0633\u0648\u0646 \u0639\u0627\u0645\u0627 \u0627\u0644\u0645\u0627\u0636\u064A\u0629\u060C \u0634\u0627\u0631\u0643 \u0639\u062F\u062F \u0643\u0628\u064A\u0631 \u0645\u0646 \u0631\u062C\u0627\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0639\u0644\u0649 \u0648\u062C\u0647 \u0627\u0644\u062E\u0635\u0648\u0635 \u0641\u064A \u0627\u0644\u0648\u0644\u0627\u064A\u0627\u062A \u0627\u0644\u0645\u062A\u062D\u062F\u0629 \u0627\u0644\u0623\u0645\u0631\u064A\u0643\u064A\u0629 \u0641\u064A \u0648\u0636\u0639 \u0645\u0641\u0627\u0647\u064A\u0645 \u0645\u0639\u064A\u0646\u0629 \u0644\u062A\u0637\u0648\u064A\u0631 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062A \u0648\u0645\u0631\u0648\u0631\u0627\u064B \u00AB\u0628\u0628\u0627\u0631\u0646\u064A\u0645\u00BB \u0648\u062A\u0631\u0643\u0632\u062A \u0645\u0633\u0627\u0647\u0645\u0627\u062A \u00AB\u0628\u0627\u0631\u0646\u064A\u0645\u00BB \u0641\u064A \u0627\u0644\u062A\u0633\u0648\u064A\u0642 \u0627\u0644\u0631\u064A\u0627\u0636\u064A \u0639\u0644\u0649 \u0627\u0644\u0645\u062C\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064A \u0648\u0627\u0644\u0631\u064A\u0627\u0636\u064A\u060C \u062B\u0645 \u00AB\u0628\u064A\u0644\u00BB \u0641\u064A\u0643 Shoman \u0648\u0627\u0644\u0641\u0644\u0633\u0641\u0627\u062A \u0627\u0644\u0645\u062A\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u062A\u0633\u0648\u064A\u0642 \u0627\u0644\u0631\u064A\u0627\u0636\u064A \u0628\u062F\u0621\u0627 \u0645\u0646 \u0627\u0644\u0623\u0633\u0637\u0648\u0631\u0629 \u0634\u0648\u0645\u0627\u0646"@ar . . . "1119831326"^^ . . . "Marketing sportowy \u2013 zastosowanie narz\u0119dzi marketingowych do produkt\u00F3w i us\u0142ug sportowych oraz marketingu niezwi\u0105zanych ze sportem produkt\u00F3w poprzez tworzenie zwi\u0105zku ze sportem. Niekt\u00F3rzy uznaj\u0105, \u017Ce ta definicja jest troch\u0119 przestarza\u0142a i dodaj\u0105 do niej tak\u017Ce marketing organizacji sportowych . Marketing sportowy dzieli si\u0119 na: \n* Marketing poprzez sport \u2013 marketing produkt\u00F3w wykorzystuj\u0105cy wydarzenia sportowe, ligi, dru\u017Cyny lub sportowc\u00F3w. \n* Marketing sportu \u2013 marketing sportu jako takiego, najcz\u0119\u015Bciej marketing wydarze\u0144 lub organizacji sportowych. W marketingu sportowym, ze wzgl\u0119du na fakt, \u017Ce posiada cechy us\u0142ug (niematerialno\u015B\u0107, nieroz\u0142\u0105czno\u015B\u0107, r\u00F3\u017Cnorodno\u015B\u0107 oraz brak mo\u017Cliwo\u015Bci przechowywania) poza tradycyjnym 4P (produkt, cena, promocja, dystrybucja) u\u017Cywa si\u0119 tak\u017Ce dodatkowych 4P: planowanie (ang. planning), otoczka (ang. packaging), pozycjonowanie (ang. positioning), odczucia zmys\u0142owe (ang. perception). Ca\u0142o\u015B\u0107 8P jest nazywana \u201Esportowym marketingiem-mix\u201D."@pl . . . . . "Marketing sportowy"@pl . . "El patrocini esportiu \u00E9s una estrat\u00E8gia de comunicaci\u00F3 integrada al m\u00E0rqueting. T\u00E9 la finalitat de buscar un benefici mutu entre patrocinador i patrocinat, \u00E9s una acci\u00F3 win-win. Aquest benefici sol ser econ\u00F2mic, per\u00F2 tamb\u00E9 pot ser de imatge de marca, tot i que els dos factors van estretament lligats en els plans i accions de patrocini. Aquests beneficis poden ser directes o indirectes, a curt o a llarg termini; depenent del model de patrocini. Cal distingir-ho del mecenatge, ja que el mecenatge no t\u00E9 \u00E0nim de lucre i el patrocini s\u00ED."@ca . "horizontal"@en . 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"Sports marketing as a concept has established itself as a branch of marketing over the past few decades, however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. 9) define sports marketing as 'using sports to market products'. It is a specific application of marketing principles and processes to sport products and to the marketing of non- sports products through association with sport."@en . "El patrocinio deportivo es un tipo de patrocinio especializado en el deporte as\u00ED como en los valores que el deporte pueda transmitir asociando una marca o producto a un club, deportista, evento o instalaci\u00F3n deportiva. Desde principios del siglo XX, el deporte se ha transformado desde un mero hobby o actividad f\u00EDsica saludable en un sector econ\u00F3mico de gran relevancia, lo cual provoca la profesionalizaci\u00F3n de los deportistas, del propio sector y de todos sus niveles."@es . . . . . "Kirol babesle esaten zaio kirol talde bati diruz laguntzen duen pertsona edo enpresari. Gehienetan enpresak izaten dira eta normalean diru laguntzak publizitatearen truke eskaintzen dira. Enpresa babesleek, ikusgarritasuna lortzeko, beren markak ezagutarazteko-eta, kirol babesle bezala agertzen dira. Babesle horiek kirolari amateur edo profesionalak diruz laguntzen dute. Enpresek bere marka eta bere izena ezagunago izatea dute helburu nagusi eta batzuetan ere lortu egiten dituzte. Batzuetan kirol babesle bezala administrazio publikoak ere aritzen dira. Kirola hezkuntzaren parte bat dela argudiatuz, kirola herria edo ingurua kanpoan ezagunago izateko baliagarria dela aldarrikatuz, batzuetan kirol-talde batzuek lortzen dute."@eu . "Le marketing sportif (ou marketing du sport) est l'ensemble des principes et des strat\u00E9gies marketing appliqu\u00E9s au domaine du sport. Il concerne \u00E0 la fois les produits, les services et les organisations. L\u2019objectif du marketing sportif est de permettre aux entreprises de promouvoir un sport en particulier mais aussi de promouvoir autre chose que le sport au travers du sport. En effet, le sport permet \u00E0 la fois de rassembler les gens autour d\u2019une passion commune et de passer outre les diff\u00E9rences, de susciter le d\u00E9bat et de d\u00E9velopper un sentiment d\u2019appartenance fort pour les adeptes. L\u2019engouement autour de ce domaine a oblig\u00E9 les entreprises mais aussi les professionnels du marketing \u00E0 adapter leurs strat\u00E9gies en fonction de ce nouveau march\u00E9. Ainsi, le sport est devenu pour les entreprises un moyen de communiquer sur leurs valeurs, leurs engagements ou encore leurs produits. On ne parle plus aujourd\u2019hui de sport mais de \u00AB sportainment \u00BB."@fr . . . . . . . "Kirol babesle esaten zaio kirol talde bati diruz laguntzen duen pertsona edo enpresari. Gehienetan enpresak izaten dira eta normalean diru laguntzak publizitatearen truke eskaintzen dira. Enpresa babesleek, ikusgarritasuna lortzeko, beren markak ezagutarazteko-eta, kirol babesle bezala agertzen dira. Babesle horiek kirolari amateur edo profesionalak diruz laguntzen dute. Enpresek bere marka eta bere izena ezagunago izatea dute helburu nagusi eta batzuetan ere lortu egiten dituzte."@eu . . "right"@en . . . . "Sportmarketing gliedert sich in zwei Disziplinen. \n* Marketing von Sport ist die Vermarktung von Sportarten oder Sportlern unter Anwendung ergebnisorientierter Verfahren der Wirtschaftswissenschaft und der Kommunikation (Medieneinsatz) zum Zweck der Befriedigung von . \n* Marketing durch Sport (auch: \u201EMarketing mit Sport\u201C) ist die Vermarktung von Leistungsb\u00FCndeln unter Verwendung von Sport als Kommunikationsplattform. Ziel ist u. a. der Aufbau von Marken, die Steigerung des Bekanntheitsgrades oder ein Imagetransfer."@de . . . . "Lo sportmarketing, detto anche marketing sportivo \u00E8 una tecnica del marketing che consiste nel pubblicizzare una marca, un prodotto, un evento o un luogo utilizzando come media principale lo sport. Chi si occupa di questo campo viene chiamato sportmarketer. Si divide in tre settori principali:"@it . . . . . . . . . . . . . "Marketing sportif"@fr . "Marketing esportivo"@pt . "El patrocini esportiu \u00E9s una estrat\u00E8gia de comunicaci\u00F3 integrada al m\u00E0rqueting. T\u00E9 la finalitat de buscar un benefici mutu entre patrocinador i patrocinat, \u00E9s una acci\u00F3 win-win. Aquest benefici sol ser econ\u00F2mic, per\u00F2 tamb\u00E9 pot ser de imatge de marca, tot i que els dos factors van estretament lligats en els plans i accions de patrocini. Aquests beneficis poden ser directes o indirectes, a curt o a llarg termini; depenent del model de patrocini. Cal distingir-ho del mecenatge, ja que el mecenatge no t\u00E9 \u00E0nim de lucre i el patrocini s\u00ED."@ca . . . . . . . . . . "Sportmarketing is een onderdeel van de reguliere marketing dat zich focust op zowel de promotie van sportteams, -evenementen en sporters alsmede de promotie van diverse producten en diensten via sportteams, -evenementen en sporters. Sportmarketing is verdeeld in drie gebieden: \n* Het eerste is de promotie van sportteams en -evenementen zoals het WK, de Olympische Spelen en in 2013 bijvoorbeeld de \"Coolste Baan van Nederland\". Dit kan onder de noemer \"marketing van sport\" geplaatst worden. \n* Het tweede gaat in op het vermarkten van producten en of diensten die niet direct iets met sport te maken hoeven hebben. Hierbij worden sportteams, -evenementen en/of sporters ingezet als promotiemiddel voor de producten of diensten. Dit noemt men de \"marketing via sport\". \n* Een derde, minder voorkomend gebied is de promotie van de sport om meer mensen te laten participeren binnen een bepaalde sporttak. De nadruk ligt hierbij op de participatie van de sport."@nl . . "400"^^ . . . . . . . . . . . . . . . . "Le marketing sportif (ou marketing du sport) est l'ensemble des principes et des strat\u00E9gies marketing appliqu\u00E9s au domaine du sport. Il concerne \u00E0 la fois les produits, les services et les organisations. L\u2019objectif du marketing sportif est de permettre aux entreprises de promouvoir un sport en particulier mais aussi de promouvoir autre chose que le sport au travers du sport."@fr . "\uC2A4\uD3EC\uCE20 \uB9C8\uCF00\uD305"@ko . . . . . . . . . . "Lo sportmarketing, detto anche marketing sportivo \u00E8 una tecnica del marketing che consiste nel pubblicizzare una marca, un prodotto, un evento o un luogo utilizzando come media principale lo sport. Chi si occupa di questo campo viene chiamato sportmarketer. Si divide in tre settori principali: \n* Il primo \u00E8 la pubblicit\u00E0 di associazioni sportive e di sport come le Olimpiadi, campionati di calcio e leghe sportive. \n* Il secondo riguarda l'utilizzo di eventi sportivi, squadre sportive e singoli atleti per promuovere i vari prodotti. \n* Il terzo \u00E8 la promozione dello sport al pubblico, al fine di aumentare la partecipazione."@it . . . . . . . . . . . . . . . . . "\uC2A4\uD3EC\uCE20 \uB9C8\uCF00\uD305(sports marketing)\uC740 \uC2A4\uD3EC\uCE20\uB97C \uD1B5\uD558\uC5EC \uAE30\uC5C5 \uD639\uC740 \uC2A4\uD3EC\uCE20 \uB2E8\uCCB4\uC758 \uC218\uC775 \uD655\uB300\uB97C \uBAA9\uD45C\uB85C \uD558\uB294 \uB9C8\uCF00\uD305 \uAE30\uBC95\uC774\uB2E4."@ko . . . . "Marketing sportowy \u2013 zastosowanie narz\u0119dzi marketingowych do produkt\u00F3w i us\u0142ug sportowych oraz marketingu niezwi\u0105zanych ze sportem produkt\u00F3w poprzez tworzenie zwi\u0105zku ze sportem. Niekt\u00F3rzy uznaj\u0105, \u017Ce ta definicja jest troch\u0119 przestarza\u0142a i dodaj\u0105 do niej tak\u017Ce marketing organizacji sportowych . Marketing sportowy dzieli si\u0119 na: \n* Marketing poprzez sport \u2013 marketing produkt\u00F3w wykorzystuj\u0105cy wydarzenia sportowe, ligi, dru\u017Cyny lub sportowc\u00F3w. \n* Marketing sportu \u2013 marketing sportu jako takiego, najcz\u0119\u015Bciej marketing wydarze\u0144 lub organizacji sportowych."@pl . . .