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About: Advertising management     Goto   Sponge   NotDistinct   Permalink

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Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions. Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program. Advertising is, however, the most expensive of all the promotional elements and therefore must be managed with care and accountability.Advertising management process also helps in defining the outline of the media campaign and in deciding which type of advertising would be used before the launch of a product.